The Exhibitor (1956)

38 MOTION PICTURE EXHIBITOR % * »’ ‘ ' ■* with no investment on your part of money, time or effort • • • BERLO WILL INCREASE YOUR NET REFRESHMENT PROFITS! Whether you operate an indoor or drive-in theatre ... in a big metropolitan area or a small neighborhood community . . . you’ll earn more actual net profit when Berio operates your refreshment stand than you can earn running it yourself! . . .You and your money will be completely free to operate and promote your theatre FULL TIME! BERLO TAKES CARE OF EVERY PROBLEM YOU HAVE . . . all YOU do is CASH IN on net profits every month! .. BERLO hires and trains your sales people — and supervises them. BERLO pays all salaries, social security, workman's compensation and unemployment taxes . . . does all your bookkeeping! BERLO buys, installs and services all finest concession equipment. BERLO, with over 40 years of successful vending experience knows what sells best and how to feature it for fast turnover! BERLO buys and stocks only first-quality merchandise . . . delivers it promptly . . . and keeps stocks tasty-fresh! BERLO supplies you with everything . . . from candy machines to com¬ plete Lobby Shops. BERLO pays for dramatic, hard-hitting sales promotion. BERLO gives you $1,000,000 worth of public and product liability insurance. LET US PROVE OUR STORY IN TEN MINUTES! □ merica’s | E est loncessionaire Delivers The Highest Per-Capita Sales In The Entire Amusement Field Write or Call Collect . . • NOW! PEnnypacker 5-5966 (Philadelphia) BERLO VENDING COMPANY A Division of A.B.C. Vending Corp. 333 SOUTH BROAD STREET, PHILADELPHIA 7, PENNA. OFFICES EVERYWHERE * 5.V.: x CO ‘STARR J JAN sterlin Ray Thom, right, manager, Maleo, Memphis, re¬ cently squared off with giant Mike Lane when Columbia's "The Harder They Fall" caravan was in town in advance of the playdate. Lane is featured in the film. Donna Engstrand, clerk. . . . Ushers and doormen at the loop Gopher are sporting new uniforms. . . . Emmy Lundquist, at one time with 20th-Fox, is back on the Row as cashier, United Artists. New Haven John and Bill Sirica and Fred Quatrano are rebuilding the washed out drive-in at Watertown, Conn., and expect to have it ready by the end of June. ... In Derby, Conn., Bob Schwartz and associates opened the Center Drive-In. ... Will Rogers Me¬ morial Hospital drive meeting was held in the Paramount screening room, with Henry Germaine, distributor chairman, and Harry Feinstein, exhibitor chairman, in charge. ... A testimonial dinner is re¬ ported being planned for Ted Jacocks, Branford, Conn., exhibitor. . . . Amalga¬ mated Theatre Booking and Buying, Lew Ginsberg, has added the Niantic and Clin¬ ton Drive-Ins to its accounts. . . . Police banned loitering in the vicinity of the Oak, Oakville, Conn., following some damage to parking meters. . . . Lou Brown, Loew Poli New England Theatres publicity director, was elected vice-presi¬ dent, New Haven Advertising Club. . . . The Lakeside, Conn., Realty Company asked Superior Court to rule on the legality of a ban against drive-ins. HARTFORD, CONN., NEWS — Sam Harris, partner, State, and Mrs. Harris left New York by ship for Europe. They will return home in about six weeks. . . . Louis Peterson, Jr., Hartford playwright, is due at Paramount studios on the west coast about June 1 to start work on film version of his television script, “Joey.” . . . Peter Perakos, Jr., Perakos Theatre Associates, New Britain, Conn., was ap¬ pointed to that city’s Safety Action Com¬ mittee. . . . Chet Philbrook, Smith Man¬ agement’s Meadows Drive-In, tied up with radio-TV cowboy Tex Pavel, WKNB-TV, to broadcast his radio show from the con¬ cession building nightly. . . . Alphonse Dubrieul and Socrates Deligeorges, own¬ ers, Niantic, Niantic, Conn., ran a benefit performance of U-I’s “World In My Corner” for that community’s Wentworth (Continued on page 45) May 30, 1956