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FOR MANAGERS AND OPERATORS 663
count for much in the mind of the public. It is not an inspiring sight to see patrons parading up and down the aisle looking for seats, while the usher is doing the same thing. Save in exceptional cases the usher ought to know just where those seats are. If he cannot carry such things in his mind, and is not sufficiently energetic to watch closely and make mental note when patrons get up and leave, then he is not the right man for the job.
Moving picture employes should also have carefully impressed upon them the fact that merely because a patron wears a threadbare coat, or a cheap dress, is no reason that he or she is not entitled to receive exactly the same degree of courtesy shown the man or woman dressed in fine raiment.
It is the duty of the manager, and a duty which he will, if he is the right sort of manager, by no means neglect, to spend most of his time around the theatre carefully watching the performance of his employes, checking up results on the screen, and taking careful note of comments of patrons concerning the show, particularly as they leave the theatre. In time the manager will come to know many of his patrons, and their views and ideas will help him greatly in improving the program and the various details of the management of the house. A wise manager can in course of time, by studious courtesy on his own part and enforcing the same on the part of his employes, build up a large personal following for his theatre, which will be very valuable from the dollars and cents point of view. In fact the management of a theatre has so many angles that its careful consideration would require almost if not quite an entire book.
Musicians. — The "musician" may mean a single individual presiding over a piano, or may mean an orchestra of many pieces. It is too large a subject to be dealt with here, except in generalities.
Where a single musician (piano player) is employed it is of the utmost importance that he or she be "on the job" from the time the picture starts until it stops. The presentation of a subject may be immensely improved or may be very greatly injured by the work of the musician. Whether or not a single musician should be uniformed is a question open to argument. I think, however, it will depend considerably on circumstances and the sex of the musician. The piano player must, of course, have a wide repertoire of all kinds of music at instant command, and must be able to play "at sight" almost anything that is written.
It is highly essential that the piano player have a large