Motion picture handbook; a guide for managers and operators of motion picture theatres ([c1916])

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690 MOTION PICTURE HANDBOOK You cannot get good pictures with a poor lens equipment Good pictures depend upon your lens. An operator who works with a poor lens cannot acquire a reputation for first-class projection. The owner's best investment is in ausc projection [ens They pay for themselves many times over in the increased patronage guaranteed by pictures that are brilliant, clear and sharp to the corners. Our objectives and condensers are standard, and successful operators everywhere insist upon their use. The best photo-plays are filmed with Bausch & Lomb M. P. lenses and B. & L. projection lenses are used in the exhibitors' projection rooms, because they are essential to the best results. The Edison and Nicholas Power machines are regularly equipped with Bausch & Lomb objectives. These lenses can also be secured through any film exchange. Write to-day for our free booklet, "Projection Lenses." It contains much information of value to both owner and operator BAUSCH &. LOMB OPTICAL CO., New York, Washington, Chicago, San Francisco UP-TO-DATE MOTION PICTURE THEATRES USE Speer Projector Carbons Longer Life— Better Projection — Brighter Light Look for the TradeMark. SPEER CARBON CO. ST. MARYS, PA., U. S. A.