Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
00051
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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April 4, 1931 MOTION PICTURE HERALD 45 A ^EW ^;VV1E E>LAZE$ IX THE IXDUSTKV ! A profitable year for your theatre is assured by the Twenty-eight All-Talking, All-Action Dramas now being produced and distributed by MONOGRAM PICTURES, an affiliation of Leading Independent Producers and Distributors, with Branch Offices in every Exchange Center. There will be 12 Smashing Melodramas and 16 Action Westerns on the new Monogram Program made at Monogram's own studios in Hollywood with such Directors as Phil Rosen, J. P. McCarthy, Robert Bradbury, and others already assigned to production units. Western Electric Sound Recording assures quality of Sound. Every Monogram Picture will be an Action Picture — Produced from good, clean, fast, consistent action stories that will bring the young — and those who wish to be young again — back to your theatre. There will be 28 of these Action Pictures in the Monograrh Group and they will be available for dating July 1st as three units go into production at the Monogram studios at once. Mr. Exhibitor: Get Your Contract Now. 630 Ninth Avenue, New York J 6 Piedmont Street, Boston 1046 Broadway, Albany, N. Y. 505 Pearl Street, Buffalo 610 Film Exch Bldg., Detroit 1024 Forbes Street, Pittsburgh Mather Building, Washington Communicate with Your Nearest Exchange 110 West 18th Street, Kansas City 404 No. Illinois St., Indianapolis 2 52 E. First South St., Salt Lake City 151 Granite St., Butte 50 5 West 4th Street, Charlotte 154 Walton Street, Atlanta 714 Twiggs St., Tampa 1001 Perdido Street, New Orleans Film Exchange Bldg., Dallas 119 So. Hudson Street, Oklahoma City 3308 Olive Street, St. Louis 808 South Wabash Ave., Chicago 207 5 Broadway, Denver 462 Glisan St., Portland 2418 Second Ave., Seattle or with Monogram Pictures Corporation 723 Seventh Ave., New York 6048 Sunset Blvd., Hollywood Foreign Rights: Ritchey Export Corporation, 723 Seventh Ave., New York