Motion Picture Herald (Apr-Jun 1931)

'60 MOTION PICTURE HERALD April 4, 19 3 1 100% PLAYABLE, SINGABLE LIKABLE A Ballad Fox Trot for Any Spot IF YOU SHOULD EVER NEED ME The the CheerUp Hit with Contagious Melody SMILE, DARN YA, SMILE A Novelty You'll Enjoy Featuring I HAVE TO LAUGH WHEN I THINK HOW I DANCED WITH TEARS IN MY EYES OVER YOU Here's the Song to Start 'Em Singing WALKING MY BABY BACK HOME Another Great Melody Ballad MINE YESTERDAY, HIS TODAY New German Waltz Sensation AFTER THE DANCE "DER TANZ 1ST AUS" And, of Course, the Sensational JUST A GIGOLO SPECIAL A Novelty that will Click Immediately WHEN THE OLD OAKEN BUCKET WAS NEW WRITE— CALL— WIRE SAM WIGLER Mgr. Special Service Dept. CCCAN $€LC$ ADA RIVES (Loew's State, New Orleans) scores a decided success with "Let's Do Imitations," her organ solo. Opening with a request for the audience to help her with imitations of famous stage stars, she renders "You Brought a New Kind of Love to Ale'' and asks the audience to imitate Maurice Chevalier with her. Next comes "Give Me Something to Remember You By," featuring a Rudy Vallee imitation and a number of laughs. Follows "Helen Kane" in "You're Diiving Me Crazy," and a closing number, "When Your Hair Has Turned to Silver." This is the third week of Miss Rives' solos, Loew's State having brought back the organ spot when it assumed a presentation policy instead of vaude-film. STANLEY PINHERO (Newark, N. J., RKO Proctor's) took advantage of spring by giving his audience advice on "A Spring Sing Tonic," which incorporated by clever word slides and oral talk the beneficial effects of singing if used as a tonic. He used the following songs: "99 Out of a 100," "Baby Just Cares," "Reaching for the Moon," "April Showers" and "Just a Gigolo." A smart solo, everyone sang and apparently (by the tremendous applause at the finish) everyone enjoyed Pinhero's efforts. WESLEY LORD (Omaha Paramount) plays the role of a doctor who prescribes pills to cure ills. His is the song treatment for curing the flu patient. Lines projected upon the screen which the audience is invited to follow in song include such as these: "The world is full of ills for which they give us pills." The screen background is a futuristic study in colors, long triangular shapes. One of the first melodies is "Something to Remember You By." Lord wears a physician's surgical coat. When at first the audience does not do much singing there are words projected upon the screen: "There was very little singing so you see I'm right about the colds." He suggests that the audience try his little piece called "K-Chooo," in which most of the house sneezes and then follows the lines of the group singing. Other lines which follow include "Don't fool with Aspirin, Gordon Gin or Bromo Quinine" — "Don't mind the cough, just sing it off." Suggested remedies in the lines are "Whoopee for whooping cough. Anchors for floating kidneys, Tiffany setting for ring worms." "You're Driving Me Crazy" and "Sonny Boy" are tunes heard in the medley accompaniment. HAL FRIEDMAN (Dorchester, Mass., Publix Morton) has an interesting and novel organlogue, this week, which is entitled "Let's Go Gangster." Specially written gag slides to the effect that everyone has a racket introduced the solo. This was followed by the scram song, "Would You Like to Take a Walk," and a parody on "Just a Gigolo," written with special lyrics which started out with "Just a Racketeer." The balance of the program consisted of the singing of "King's Horses," "Tears," "You're the One I Care For," and a final chorus of "99 Out of a 100." Hal has just returned from a "guest" trip in other Publix houses in the Boston district and the way the audience greeted him proves that he is a big favorite at the house. HENRIETTA KAMERN (New York Loew's 175) presented a clever novelty called "The Social Club," which carried as its theme the idea of getting together and singing. It was effectively worded and all the audience joined in singing these songs: "Lady, Play Your Mandolin," "On Account of Your Kisses,"' "Tears," "One Little Raindrop," "Let Me Call You Sweetheart" and closed with a medley of oldtimers, starting with "Good Night Ladies." Audience reaction to this solo was very good and Miss Kamern received a gratifying reception for her efforts. JACK WARD (Brooklyn Fox Carroll) the singing organist, orally introduced each of the numbers in his program before playing them. There was no title to this novelty, other than an introduction of Ward and then the singing by the audience of the following songs: "When You Fall in Love," "Got the Bench," "All On Account of Your Kisses," "We Can Live on Love," "Cryin' Myself to Sleep," "Smile, Darn Ya Smile" and a closing special about a local contest. Ward plays a good organ and as he has found that this local audience wants to sing only and not listen to a lot of chatter, and so on, he is making hijnself very popular by giving them this t3'pe of community singing.. IRIS WILKINS (Wisconsin theatre Milwaukee) offers "The Face on the Drug Store Floor." Introductory words to the solo are sung to the melody of "On the Road t_p Mandalay." Included in the painting of the picture of the fair young maiden are the hits "Blue Again," for the eyes; "When Your Hair Has Turned to Silver," for the hair; "And Then Your Lips Met Mine," for the lips and "Cheerful Little Earful" for the ears. The presentation closes with "You're Nobody's Sweetheart Now.'' Miss Wilkins sings the numbers the words to which are flashed on the screen. EARL ABEL (Texas, San Antonio) offered as his organ solo late song hits: Three Little Words," "Go Home and Tell Your Mother," "I'm Alone Because I Love You" and "You're the One." On the first two, Abel had to coax them along to get 'em started, but once under way they sang long and loud. Earl also put on a slide to the strains of "Swanee River," that helped to make the audience mimic the old time singers. The organist also got in a tongue-twisting songslide that made the patrons pay close attention to the screen in order to sing just what was on the slides.