Motion Picture Herald (Apr-Jun 1931)

Page scan 00072 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
00072
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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66 MOTION PICTURE HERALD April 4. 19 3 1 ■ — TO THE FOLLOWING CLUB MEMBERS: Merle R. Blair Adolph Schlessinger William Briemann Milton Schonberger Howard Ernstthal Milton A. Schosberg J. T. Hughes David Steinway Joseph Isaac Laurie Webb E. H. Maritsky Ben Weshner Lawter Sends Out A Personal Letter To Plug Coming Shows Each week, A. H. Lawter, manager of the Egyptian Theatre, De Kalb, 111., sends out a personal letter through his mailing list. It has been found by him to be of great ^===== value in apprising the local public of the shows. The letter is mimeographed, and written in a nice, easy style. Lawter discusses both the stars and their vehicles. The letters are looked forward to with interest by the various patrons of the house. Incidentally, Lawter has another angle that goes over great in his town. Each week a special, autographed photo is given away at the theatre. The photos, all of the one star appearing in the big picture of the week, are bought by a local restaurant, that also pays for the printing, that is placed on the back of the photo. The photo is in a form of rotogravure. To stimulate interest in the stunt, the back of the photo also carries a number. A box informs holders of the photo that those possessing a photo with a number corresponding to one on a bulletin in the theatre lobby or a board in the restaurant are entitled to free tickets. Oke, A. H. we are glad to see that you are doing lots of business boosting. Keep it up and let's hear from you again in the near future. Bowman's Campaign On "Min and Bill" Was A Laugh-Getter When "America's New Sweethearts" — as Marc Bowman, manager of the Broad way Theatre, Portland, Ore., styled Wallace Beery and Marie Dressier when they ap=^^^=;^^=^=^=== peared in "Min and Bill" at the theatre got together, there was sure to be fireworks. Bowman showed this to be true by the unique lobby display that he showed a week in advance of the picture. We are showing a photo of this lobby display, which, as you will notice, consisted of a large display case, headed by a card : "Min and Bill's Museum of Art." "Min and Bill," or Marie Dressier and Wallace Beery, are now known as "America's New Sweethearts." The displays contained stills and exhibits. A card would read: "Min's Preferred Weapon of Love — As Bill Knew It," and would show a revolver, backed by a still of Marie Dressier and Beery in characteristic pose. Another card stated: "Min Wooed Bill with a Razor — Ah, Verily, Theirs Was not a Dull Love Affair" (a razor was on display). Another card was flanked by a still showing Min, axe in hand, prepared to break down Bill's resistance by splintering a door behind which Bill has fled for refuee. We would like to hear some more about Mr. Bowman's work, and we hope that he will pass it along to us. What do you say, Marc? Can we expect to hear from you soon? Managers' Round Table Club Section A PUBLICATION WITHIN A PUBLICATION Devoted Exclusively to the Interests of the -HOUSE MANAGER and all others participating in theatre management, exploitation, publicity and advertising. THE INDUSTRY'S CLEARING HOUSE FOR IDEAS! A GOLD MINE OF VALUABLE "DOPE" EVERY WEEK FOR THE LIVE-WIRE SHOWMAN WHO SEEKS TO GET AHEAD IN A BUSINESS WHERE "YOU HAVE TO GO LIKE HELL TO STAY WHERE YOU ARE" And our slogan is typical of our organization: ''All For One And One For All"