Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
00073
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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April 4 , 19 3 1 MOTION PICTURE HERALD 67 Club Index for Month of March Members and readers who keep their copies of Motion Picture Herald close by their desks should find this monthly index of great value in looking for specific types of stunts or exploitation. A glance through any one of the indices will clearly show how thoroughly the field of activity is covered. Practically every angle in show-selling has been published in detail after being used successfully. All you need do is refer to the index to find the date and page of the issue in which the story was carried. The next one will be a complete coverage of the last six months from November to April and will be published in the issue of May 2nd. Benefits Issue March Boy Scout Tie-up. Contests Displays Fashion Shows Feature Campaigns. Fronts Heralds House Organs Kiddie Business Lobbies 14th, 1931, 14th, 28th, 14th, 28th, 7th, 7th, 7th, 7th, 7th, 21st, 21st, 21st, 14th, 21st, 21st, 28th, 7th, 7th, 7th, 7th, 7th, 7th, 14th, 21st, 21st. 21st, 21st, 28th, 28th, 28th, 28th, 21st, 21st, 7th, 7th, 7th, 14th, 14th, 14th, 21st, 28th, 7th, 14th, 14th, 14th, 14th, 14th, 14th, 14th, 14th, 14th, 21st, 21st. 21st, 21st, 28th, 7fh, 14th, 21st, pa£?e 79 103 72 94 74 79 85 85 90 93 71 83 85 100 74 75 77 78 79 80 83 90 92 100 66 b/ 78 84 76 78 80 82 84 86 80 81 83 90 101 102 83 73 85 79 83 94 95 96 97 101 70 72 73 85 84 91 98 76 Marquees A'lerchant Tie-Ups Newspaper Ads Newspaper Tie-Ups Novelty Gags Painted Highway Sign, Programs School Tie-Up Short Subjects Issue. Street Car Tie-Up , . Street Ballyhoo Theatre .Anniversary Theatre Opening . . . . Theatre Operation . . . Issue March 7th, 28th, 7th, 7th, 14th, 21st, 28th, 7th, 7th, 7th. 7th, 7th, 14th, 14th, 14th, 14th, 21st, 21st, 21st, 21st, 21st, 28th, 28th, 28th, 7th. 28th. 28th, 7th, 7th, 14th, 21st, 21st, 28th, 28th, 28th, 28th, 14th, 7th, 7th, 14th, 14th, 21st, ^Ist, 28th, 7th, 14th. 14th, 7th, 14th, 14th, 21st, 21st, 21st, 21st, 21st, 21st, 14th, 14th, 7th, 1931, page 91 75 86 90 94 67 75 81 88 91 92 93 78 82 84 90 68 72 77 80 81 79 81 84 86 72 74 83 88 104 73 77 75 78 82 84 84 86 79 84 102 68 81 76 83 91 88 100 67 69 70 78 82 86 100 82 87 THE CLUB PAGES ALWAYS OFFER MANY ANGLES TO EXPLOIT YOUR ATTRACTIONS!