Motion Picture Herald (Apr-Jun 1931)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Apr-Jun 1931)
Leaf #:
000123
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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Upward Surge of Business from Coast to Coast Starts as Crowds of All Ages Rush to Theatres Showing SKIPPY"! IVEW YORK Packed houses since opening. Holding picture second week al Paramount. cmcACio Tremendous busineas forces Chicago Theatre to stop ticket sale hour after opening, ST. LOUIS Even extra de luxe shows (ail to accommodate mobs at Ambassador. LOS ANGELES Outstanding business despite preEaster opening at Paramount. Critics high in praise. IVEW HA VEX "Skippy" far outgrossing "Tom Sawyer". Audience reaction and newspaper comments wonderful. DENVER "Skippy'^ equals house record at opening. Business mounting ail the time. PITTSRURGH They're hanging on the rafters at both Fulton and Sheridan Sq. Theatres to see "Skippy". RUFFALO In spite of Good Friday opening, record audiences from start greet "Skippy". Tumultuous applause. KANSAS CITY Lines two blocks long wait to see "Skippy" at Newman Theatre JournalPost says picture is so great, it will buy tickets for all unable to do so, because whole city ^must see this picture". NOTE All comments based on actual wires! By Sam Mintz. Based on Percy Crosby' s story . Directed by Gorman Taurog PARAMOUXT'S WONDER-SHOW! The Greatest Spring Product in History T