Motion Picture Herald (Apr-Jun 1931)

68 MOTION PICTURE HERALD April 11, 19 3 1 L. W. Carroll Arthur Emstthal Charles Gusikofif Nathan Hoffman Joseph Isaac Harry L. Levine E. H. Maritsky Tom F. McDonald Willis Parady M. L. Silverman wagon train. Compoboard and canvas made up the desired effect. A large sheet of compoboard plugged the pictur* back of the wagon and special banners alongside also plugged it. That the ballyhoo was an effective one was seen in the standing room only business that was done all week. Listen, Mr^ Somerville, we want to hear some more about what is going on at the various houses of your circuit. Let's " have some dope on it, and at the same time include a photo of yourself, so that we can give you a regular introduction. Oke? The showmen selling the shows playing Goebel Theatres, Inc., of Bristol, Va., are a live-wire group who take a great deal of interest in their houses. We hope to have some ====^==^^== of their work to pass along in the very near future, but at this time we want to say a word or two about a recent stunt pulled by H. Somerville, assistant general manager of the circuit and a real live-wire. Street Ballyhoo Of Goebel Theatres Was Good Plug For Film Phone Company Was Tied Up By Gammett On Fairbanks Film As a matter of fact, the photo we are showing speaks for itself. But we think that we'll tell you the gag was used when "The Big Trail" played in Bristol. This was the first time a street ballyhoo had been used, of this type, in the town. As a result, the residents more than paid attention to it. The covered wagon is not a real covered wagon, but an old wagon converted into a replica of an old settler's Harry Gammett was playing "Reaching for the Moon" with Doug Fairbanks, at the Globe Theatre in Bethlehem, Pa., so he decided to do some reaching for business as well. He ^=^==^== certainly showed himself to have a long reach. In the photo we are showing you can see what he did to plug Doug. A tie-up was made with the telephone company and they agreed to place in their windows life-sized photos of Doug holding a French phone, which, the company had been featuring for some time. In order still further to stimulate interest in the picture, and the phones, the tele phone company loaned Gammett a number of tlu French phones, in color^. which were placed on display in the lobby. Then Gammett got another fine break. The local newspaper shot a photo of the display in the telephone company's window and ran a four-column cut of it, which, you will agree, is free space grabbing with a vengeance. Gammett also landed some more space by running a contest on the classified page of the paper, in which he offered free tickets to the first ten persons to correctly answer five questions pertaining to ads current in the paper. This stunt met with immediate acceptance in Bethlehem. We don't think that we are far from wrong in stating that nearly everyone in Bethlehem saw the picture, are we Harry? And listen, when you see Frank Mickley and our other friends around your way, tell them we'd like to hear from them. Oke? A Newsy House Organ The house organ reproduced below is published in the form of a tabloid newspaper, which will immediately explain the reason why it is laid out in this particular form. And even a quick glance will show that it is not thrown together like so much hash; on the contrary, it seems to us that it is carefully planned from beginning to end. R. L. Nellis, if we are not mistaken, is the showman responsi ble for this fine program newsette. He has been an active member for many years in the Club and his rare lapses of silence generally denote hard work; perhaps that is why we are always glad to hear from him. He is now located at the Strand Theatre in Kendallville, Ind., where we expect he will continue his usual fine brand of live-wire showmanship. We're wishing him luck and we know he'll come through. VON RITZ SPOTLIGHT Hell's Angels Entails Cost $4,000.0001"':: Headlmers This Month A Sermon on the Golden Rule for Theatregoers --COTTAGE CHEESE "'EAM--BUTTER QUALITYJ^^ PhoM 171 or l54l»rlaHnlS.r.xt BEDFORD DAIRY COMPANY SUITS After You Finish Your Shopping in One of Bedford's Fine Stores, Drop in the Von Ritz for a Matinee and Rest Fada Radio Tht CWe LtrcBi Siorfc o( Efctirio Lewis EJectric Co. HOOD TIRES for All Around Service Ekclric ViJcamnog-Cu Scuirt-llKd Tuis-Driif ThnieKb Scri ice »»"™ Jackson Tire Service »-i°> June Like Starting in February Star Hal Ocaning and Shine PaHo, Conoco Winter Central Senice Station Ud.« Shoo Given Bedford is an Outstanding City, Rich in Resources With Excellent Citizens — and the Von Rilz. D c c..=K Ciark & Rile Garage Dopcfit EKko Body and FcfJa Work r GENERAL Snull Ddwn P.rmcni-A> Lcog u Twoii) Buy on TIRES SnW.d.n.P.,-Rjd,nSJ,iy Ea»y Tentu Indiana Vulcanizing Co. -r \nlU Paxe Ptaji In GARRISON'S CASH AND CARRY GROCERY gvality at Low Prices Wakh Qui Ad) in iKc Ncw»[»pcl EjcK Week 819 lejiSltetl [Bedford Fish Market 1630 1 Sum FteJi Fi»h Rfd Sfupper Oyaen Scnoked Rih H.I.U1I Sf. PUoe Fillet. Rfd SJmon FWfcn Timil CjI Fuk QUICK DEUVERY SERVICE' Phone 895 P.ulcy & CUil. PiopotlOT