Motion Picture Herald (Apr-Jun 1931)

4« MOTION PICTURE HERALD wsM VOICE Cr THE WSM F I FINALLY HAD THE PLEASURE OF meeting j'our Mr. J. C. Jenkins. Last time he was in La Crosse I was out of the city. This time "I saw, he came, I conquered." That is, I conquered in a game of golf, and my, what a difference a little golf game makes ! For, I see that now he is sore at the whole state of Wisconsin. Kicking about Wisconsin weather which was very fine while he was here at La Crosse. J. C. had been boasting about his marvelous putting. But when he failed, he alibied by stating that watching Bobby Jones putting in his golf series threw him off. And he said that if a lady ever beat him, he would throw his clubs away. Wonder if he has? I wouldn't like to see him do that as I think he gets a lot of pleasure out of golf. He was an inspiration to me. I not only beat him, but I beat my husband for the first time in my life. I would like to see his friends start a fund to buy him a new set of clubs. Let's make it this way : those who beat him give 2 cents a point ; those whom he beats give 1 cent a point. By this record, I owe 16 cents and my husband 6 cents. Who will hold the stakes until we get enough to buy the set ? So J. C, don't blame the weather or Bobby Jones ; remember there is a lot of good fish in the old Mississippi at La Crosse, to say nothing about our marvelous scenery. Besides, you are always writing about the April showers. Why kick when you get one? — Mrs. Wm. Freise, La Crosse Theatres Co., La Crosse, Wis. Great Aid to Schools I AM VERY MUCH INTERESTED IN the project which you are launching in the "School and Screen." I believe this should prove an excellent contribution to the encouragement of better pictures, as well as to getting the greatest possible educational good from the good pictures which are now being produced. The reason why so many people leave the theatre with very little benefit from the picture which they; saw, is that they are not prepared to look for the possible benefits which may be contained in the picture. Merely showing a picture in the classroom has very little value. The pupils must be prepared for the picture, and the showing of the picture should be supplemented with questions and discussion — to give real educational value. We have found this to be true in our own visual education program in the Quincy public schools. — Abraham Krasker, National Academy of Visual Instruction, Massachusetts Branch, Boston, Mass. Denies Joinville Closing Paramount never has considered closing the production plant at Joinville, France, and "will continue the ambitious production plans announced recently," said Adolph Zukor, president of Paramount Publix, in a cable to David Souhami, managing director of the company's French organization. Film Division Moves The new address of the Motion Picture Division of the New York State Education Department, of which Dr. James WingTte is director, is 80 Centre street. New York City. The former address was 220 West 42d street. Theafre Owner Dies James Surrell, owner and manager of the Lucier, Cleveland, died last week after being ill only three days with pneumonia. It is impossible to conduct my end of the motion picture business without Motion Picture Herald. Being a reader for more than 16 years, I have become attached to the Quigiey Publications, and consider its articles and help as one of my best tools. When a better information department is found, be sure to let me know. The task is yours. — C. H. FADEM, Cleveland, Ohio. Houseman, Chicago Shov/man, Dies in Los Angeles at 72 Lou M. Houseman, 72, veteran theatrical manager, sports promoter and newspaperman of Chicago, died this week in Los Angeles. For 16 years he was Western manager for the A. H. Woods Production Company. He managed the Woods, Apollo and Adelphia theatres. Tiffany Signs Alice White Tif¥any has signed Alice White for feature parts. The actress will attempt a comeback, having previously had a five-year First National contract. Refuses Wage Cut Offer Bill Shirley, Schenectady, president and general manager of Parish Theatre Corporation, has refused an offer of stage hands and projectionists to accept a wage cut. Milliken On Radio Carl Milliken, secretary of the MPPDA, will be one of three speakers heard from Los Angeles over an NBC-WJZ network, June 27, during the National Education Association program. "First Aid" in Production "First Aid," Sono Art-World Wide Thrill-O-Drama from the story by Michael L. Simmons, has gone into production on the Coast under the supervision of George W. Weeks. Grant Withers is starred. Rosenquist Visits Midwest Harry Rosenquist, assistant sales manager for Vitaphone shorts, is visiting branch managers through the Middle West to confer on plans for the new season's short product. New Tax Bill in Florida A bill has been introduced into the Florida Senate calling for a 10 per cent tax on theatre tickets and other amusements where the admission is over 50 cents. Joe Brandt Honored President Joe Brandt of Columbia was selected to speak for the motion picture industry in a symposium of leaders on business recovery, by the University of Illinois. June 27, 193 1 reuler Sees an Early Return of Normal Business John R. Freuler, president of Big 4 Film Company, has predicted a definite upturn in all industries in the fall, particularly by reason of a constructive government stand on war debts, and the general feeling of optimism which will be engendered from that. "All leaders of industry have recognized that the great American public is suffering from a bad case of 'nerves' and have realized that as soon as a sedative were administered this buyers' deadlock would be at an end," said Freuler. The motion picture industry should be the first to benefit by an early return to normal, in his opinion. "With a better stock market for amusements," he said, "more money will trickle back into the coffers of producers, more pictures will be made and more money spent, which patently will result in good to all." Union Not with Circuit The Empire State Motion Picture Operators' Union, Inc., is in no way connected with the Lee Ochs circuit and none of its members are employed in houses operated by the Ochs circuit, as was previously erroneously reported. Al Zimbalist with Pathe Al Zimbalist, formerly of Warner Brothers-First National, has joined Pathe's advertising and publicity department. Charles E. McCarthy Sick Sickness during the past week has kept Charles E. McCarthy, director of public relations for Paramount, absent from his office. Road Show Talking Pictures For Indoor and Outdoor Showings For one nioht stands — clubs — churches. Get a circuit one night a week towns or tie up with merchants in small towns for one night a weelt shows. Show the merchants how to bring people to their town where no shows now operate. Complete sound film tallting equipment, no records — no batteries — all AC operated. Sound taken from the edge of the film. Comes complete with projection machines. For use with 35 mm film. Carried In a pleasure car; set up In 15 minutes time. Built for years of service. Reproduction of the very best. Suitable for audiences of 2.000. FURTHER PARTICULARS UPON REQUEST The Phototone Equipment Corporation OF AMERICA 309 N. Illinois Street Indianapolis, Ind.