Motion Picture Herald (Oct-Dec 1931)

Page scan 000407 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1931
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Oct-Dec 1931)
Leaf #:
000407
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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October 24, 1931 Motion Picture Herald 65 BETTER THEATRES CATALOG BUREAU "Better Theatres" offers on this page an individual service to its readers. Detailed information and catalogs concerning any product listed herewith will be sent to any theatre owner, manager, architect or projectionist. Just fill in the coupon below and mail to "Better Theatres" Division of Motion Picture Herald. Readers will find that many of the products listed by this Bureau are advertised in this issue. A 1 Ai^ountlng systems. 2 Acoustical Installations. 3 Adapters, mazda. 4 Adding, calculating machines. 5 Admission signs. 6 Addressing machines. 7 Advertising novelties. 8 Advertising projectors. 9 Air conditioning equipment. 10 Air dome tents. 11 Aisle lights. 12 Aisle rope. 13 Amplifiers. 14 Are lamps, reflecting. 15 Architectural service, 16 Arc regulators. 17 Artificial plants, flowers. 18 Automatic curtain control. 19 Automatic projection cutouts. 20 Automatic sprinklers. B 21 Balloons, advertising^ 22 Banners. 23 Baskets, decorative. 24 Batteries. 25 Bell-buzzer signal systems. 26 Blocks, pulleys, stage-rigging. 27 Blowers, hand. 28 Booking agencies. 29 Boilers. 30 Bolts, chair anchor. 31 Booths, projection. 32 Booths, ticket. 33 Box office safes. 34 Brass grills. 35 Brass rails. 36 Brokers-Theatre promotion. 37 Bulletin boards, changeable. C 38 Cable. 39 Cabinets. 40 Cameras. 41 Canopies for fronts. 42 Carbons. 43 Carbon sharpeners. 44 Carbon wrenches. 45 Carpets. 46 Carpet cushion. 47 Carpet cleaning compound. 48 Carpet covering. 49 Cases, film shipping. 50 Cement, film. 51 Cement for fastening chairs. 52 Chair covers. 53 Chairs, wicker, 54 Chairs, theatre. 55 Change makers. 56 Changeable letters. 57 Change overs. 58 Cleaning compounds. 59 Color hoods. 60 Color wheels. 61 Condensers. 62 Controls, volume. 63 Cutout machines, display. D 64 Date strips. 63 Decorations. 66 Dimmer!. 67 Disinfectants — perfumed. 68 Display cutout machines. 69 Doors, fireproof. 70 Draperies. 71 Drinking fountains. 72 Duplicating machines. 73 Dynamic speakers. E 74 Earphones. 75 Effect machines. 76 Electric measuring Instruments. 77 Electric fans. 78 Electrical fiowers. 79 Electric pickups. 80 Electric power generating, plants. 81 Electrical recording. 82 Electric signs. 83 Electric signal and control systems. 84 Emergency lighting plants. 85 Engineering service. 86 Exit light signs. F 87 Film cleaning machines. 88 Film processing machines. 89 Film rewinders. 90 Film splicing machines. 91 Film tools. 92 Fire extinguishers. 93 Fireproof curtains. 94 Fireproof doors. 95 FIreproofing materials. 96 Fixtures, lighting. 97 Flashers, electric sign. 98 Flood lighting. 99 Floorlights. 100 Floor covering. 101 Floor runners. 102 Flowers, artificial. 103 Footlights. 104 Fountains, decorative. 105 Fountains, drinking. 106 Frames-poster, lobby display. 107 Furnaces. 108 Furniture, theatre, 109 Fuses. G no Gelatine sheets. 1 1 1 Generators. 112 Golf courses, miniature. 1 13 Grilles, brass. 1 14 Gummed labels. 115 Gypsum products. H 116 Hand driers. 117 Hardware, stage. 118 Hearing devices. 119 Heating systems. 120 Horns. 121 Horn lifts and towers. 122 Ink, pencils for slides, 123 Insurance. 124 Interior decorating servlct. 125 Interior illuminated signs. J 126 Janitors' supplies. L 127 Ladders, safety. 128 Lamps, decorative, 129 Lamp dip coloring. 130 Lamps, general lighting. 131 Lamps, Incandescent projection. 132 Lamps, high Intensity, 133 Lamps, reflecting arc. 134 Lavatory equipment, furnishings. 135 Ledgers, theatre. 136 Lenses. 137 Letters, changeable. 138 Lights, exit. 139 Lights, spot. 140 Lighting fixtures. 141 Lighting systems, complete. 142 Linoleum. 143 Liquid soan. 144 Liquid soap containers. 145 Lithographers. 146 Lobby display frames. 147 Lobby gazing balls. 148 Lobby furniture and decorations. 149 Lobby merchandising. 150 Lockers. 151 Lubricants. 152 Luminous numbers. 153 Luminous signs. Interior, exterior. M 154 Machines, display cutout 155 IMachines, ticket. 156 Machines, pop corn. 157 Machines, vending, 158 Marble. 159 Marquise. 160 Mats and runners. 161 Mazda projection adapters. 162 Mazda regulators. 163 Metal lath. 164 Metal polish. 163 Miniature golf courses. 166 Motors, electric. 167 Motor generators. 168 Motors, phonograph. 169 Motion picture cable. 170 Musical Instruments. 171 Music publishers. 172 Music stands. N 173 Needles, phonograph. 174 Novelties, advertising. 175 Nursery furnishings and equipment. 0 176 Oil burners. 177 Orchestra pit fittings, furnishings, 178 Organs, 179 Organ novelty slides. 180 Organ lifts. 181 Organ heaters. 182 Ornamental fountains. 183 Ornamental metal work. P 184 Paint, screen. 185 Paper drinking cups. 186 Paper towels. 187 Perfumers. 188 Phonograph motors. 189 Phonograph needles. 190 Phonograph turntables. 191 Photo-electric cells. 192 Photo frames. 193 Pianos. 194 Plastic fixtures and decorations. 195 Plumbing fixtures. 196 Pop-corn machines. 197 Positive film. 198 Posters. 199 Poster frames. 200 Poster lights. 201 Poster paste. 202 Portable projectors. 203 Pottery decorative. 204 Portable sound equipment. 205 Power generating plants. 206 Printing, theatre. 207 Programs. 208 Program covers. 209 Projection lamps. 210 Projection machines. 211 Projection machine parts. 212 Projection room equipment. 213 Public address systems. R 214 Radiator covers. 215 Rails, brass. 216 Rails, rope. 217 Rectifiers. 218 Reconstruction service. 219 Records. 220 Record cabinets. 22! Recording, electrical. 222 Redecorating service. 223 Reflectors. 224 Refurnishing service. 225 Regulators, Mazda. 226 Reels. 227 Reel end signals. 228 Reel packing, carrying cases. 229 Resonant orchestra platform. 230 Reseating service. 231 Rewinders, film. 232 Rheostats. 233 Rigging, stage. S 234 Safes, box offlce. 235 Safes, film. 236 Safety ladders. 237 Scales. 238 Scenery, stage. 239 Scenic artists' service. 240 Schools. 241 Screen masks and modifiers, 242 Screen paint 243 Seat covers. 244 Seat Indicators, vacant 245 Signs, directional. 246 Signs, marquise, 247 Screens. 248 Seats, theatre. 249 Signs, parking. 250 Signals, reel end. 251 Sign flashers. 252 Sign lettering service. 253 Slides. 254 Slide ink, pencils. 255 Slide lanterns. 256 Slide making outfits. 257 Slide mats. 258 Shutters, metal flre. 259 Soap containers, liquid. 260 Sound equipment. 261 Sound-proof Installatlona. 262 Speakers, dynamic. 263 Speed indicators. 264 Spotlights. 265 Spring seats. Interchangeable. 266 Stage doors-valances, etc. 267 Stage lighting equipment 268 Stage lighting systems. 269 Stage rigging-blocks, pulleyi. 270 Stage scenery. 271 Stair treads. 272 Statuary. 273 Stereopticons. 274 Sweeping compounds. 275 Switchboards. 276 Switches, automatic. T 277 Tapestries. 278 Tax free music. 279 Telephones, inter-communleattng 280 Temperature control apparatus. 281 Terra cotta. 282 Terminals. 283 Theatre accounting system*. 284 Theatre dimmers. 285 Theatre seats. 286 Tickets. 287 Ticket booths. 288 Ticket choppers. 289 Ticket holders. 290 Ticket selling machlnei. 291 Tile. 292 Tone arms. 293 Tool cases, operators'. 294 Towels, paper. 295 Trailers. 296 Transformers. 297 Transparencies. 298 Turnstiles. 299 Turntables, phonograph. U 300 Uniforms. 301 Upholstery material. V 302 Vacuum cleaning equipment 303 Valances. 304 Vases, stone. 305 Ventilating fans. 306 Ventilating systems, 307 Vending machines. 308 Vitrolite. 309 Volume controls. W 310 Wall coverings. 311 Watchman's clocks. 312 Water cooleri. 313 Wheels, color. "BETTER THEATRES" DIVISION, Motion Picture Herald, [9-26-31] 1790 Broadway, New York Gentlemen : I should like to receive reliable information on the following items : {Refer to Items by Number) Remarks: Name State Theatre Seating Capacity City