Motion Picture Herald (Nov-Dec 1934)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1934
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1934)
Leaf #:
000155
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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November 10, 1934 MOTION PICTURE HERALD 65 Fox COAST OF CATALONIA: Magic Carpet SeriesBeautiful photography and interesting narrative make this a worthwhile subject. Running time, 10 minutes. — Hollis Drew, Temple Theatre, East Jordan, Mich. General patronage. FOX MOVIETONE NEWS: Very good with Lowell Thomas announcing. — Harold C. Allison, Baldwin Theatre, Baldwin, Mich. Small town patronage. FOX MOVIETONE NEWS: The new Fox News is everything they told us it would be and more. Patrons go out of their way to tell me that it is positively the best news they have ever seen. In my 16 years in the picture show business I have never run as good a news. And it gets better with every issue. — W. J. Powell, Lonet Theatre, Wellington, Ohio. Small town and rural patronage. MGM AFRICA, LAND OF CONTRAST: FitzPatrick Travel Talks — This is the best educational reel we have had on our screen for many months. It is easily the best of this series. — W. J. Powell, Lonet Theatre, Wellington, Ohio. Small town and rural patronage. AFRICA, LAND OF CONTRASTS: PitzPatrick Travel Talks — Very good. My patrons seem to enjoy every one of these subjects. Running time, one reel. — J. A. Verchot, Opera House, Abbeville, S. C. Small town patronage. BEAUTY AND THE BUS: Todd-Kelly— Good. Plenty of action and laughs. Running time, 20 minutes.— J. N. Creswell, Cedarville Theatre, Cedarville, Ohio. General patronage. BEDTIME WORRIES: Our Gang— Good. Running time, 20 minutes. — J. N. Creswell, Cedarville Theatre, Cedarville, Ohio. General patronage. EGYPT, KINGDOM OF THE NILE: FitzPatrick Travel Talk — This is a good one-reeler showing many scenes of interest in Egypt. It is also very educational and good entertainment, but my patrons seem to like comedies much better. Running time, 10 minutes.— J. J. Medford, Orpheum Theatre, Oxford, N. C. General patronage. FINE FEATHERS: Oddities— One of the best short subjects I ever exhibited. Instructive and entertaining talk on birds in beautiful color. Running time, one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. GENTLEMEN OF POLISH: Musical Revue— This one is okay. The two nuts in this one are okay and went over with a bang. — B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. GOING BYE-BYE: Laurel & Hardy— ^ot much to this comedy. Very few laughs. If this pair don't get busy and make some funny comedies, they won't last much longer. Running time, two reels. — J. A. Verchot, Opera House, Abbeville, S. C. Small town patronage. GOOFY MOVIES NO. 6: Pete Smith— Swell, liked by young and old. Running time, seven minutes. — B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronage. HI, NEIGHBOR: Our Gang— This is the best Our Gang comedy in many months and I certainly hope there will be many more to come. This pleased all of my patrons, both j'oung and old. Plenty of laughs and excellent entertainment for all. Running time, 18 minutes. — J. J. Medford, Orpheum Theatre, Oxford, N. C. General patronage. JUNGLE JITTERS: Willie Whopper— This is a very poor cartoon. Running time, one reel — J. A. Verchot, Opera House, Abbeville, S. C. Small town patronage. NIP-UPS: Oddities Series — This is a very interestand entertaining one-reeler presenting some world famous acrobatic stunts, by the world's most famous acrobats. The remarks by Pete Smith are very good and add much to the entertainment. Running time, nine minutes. — J. J. Medford, Orpheum Theatre, Oxford, N. C. General patronage. SPEAKING OF RELATIONS: Irvin S. Cobb— Some more good film wasted. The salesman gave me a big song and dance about how good Cobb was and charged a fancy price, but so far he is just a pain in the neck as a movie comedian. Running time, 19 minutes. — B. Hollenbeck, Rose Theatre, Sumas, Wash. Small town patronge. STRATOS-FEAR: Willie Whopper— Fair. Running time, nine minutes. — J. N. Creswell, Cedarville Theatre, Cedarville, Ohio. General patronage. TULIP TIME: An interesting and exceptionally pretty short. Patrons more than pleased. Spot it best nights. Color beautiful. Running time, eight minutes. —Clarke Gurley, Ritz Theatre, Bainbridge, Ga. General patronage. WHAT PRICE JAZZ?: Musical Revues— One of the best musicals we have had in some time. Some good music and singing. Running time, two reels. — J. A. Verchot. Opera House, Abbeville, S. C. Small town patronage. WILLIE WHOPPER: Just ordinary cartoons which our patrons are tiring of. — A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. SHORT PRODUCT PLAYING BROADWAY Week of November 3 ASTOR Pro Football MGM CAPITOL Them Thar Hills MGM CRITERION In the Arena Gaumont British Daredevil O'Dare Vitaphone MAYFAIR Katnips of 1940 Columbia Screen Snapshots Columbia PARAMOUNT Nerve of Some Women, The. Paramount Saddle Champs Paramount Little Dutch Mill Paramount Hollywood Rhythm Paramount RIALTO In the Arctics Columbia Screen Snapshots Columbia Anything for a Thrill Columbia RIVOLI Holland in Tulip Time MGM Little Feller MGM MUSIC HALL Goddess of Spring United Artists Polo Thrills Columbia ROXY His Lucky Day Educational Strange As It Seems Universal STRAND Charles Ahearn and His Millionaires Vitaphone The Winnah Vitaphone Viva Buddy Vitaphone Paramount ALL ON DECK: Headliner— Good musical. Running time, nine minutes. — P. G. Held, New Strand Theatre, Griswold, Iowa. General patronage. BETTY BOOP'S RISE TO FAME: Betty Boop— One of the poorest Betty Boop cartoons that I have ever used. Running time, one reel. — J. A. Verchot. Opera House, Abbeville, S. C. Small town patronage. DREAM WALKING, A: Popeye, the Sailor— This is a good thrilling cartoon. Running time, one reel. — J. A. Verchot, Opera House, Abbeville, S. C. Small town patronage. LAZYBONES: Screen Songs — Fine. Running time, 10 minutes. — J. N. Creswell, Cedarville Theatre, Cedarville, Ohio. General patronage. LITTLE JACK LITTLE REVUE: Headliner— Dandy musical. Running time, 8 minutes. — P. G. Held, New Strand Theatre, Griswold, Iowa. General patronage. SCREEN SONGS: These are good shorts and our patrons like them. — A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. SOCIETY NOTES: Headliners— No good. The members of the orchestra spoiled this subject by trying to be funny. They could have made a good musical act. I wonder if they got paid for this? Running time, one reel. — J. A. Verchot, Opera House, Abbeville, S. C. Small tow'n patronage. STATION T. O. T.: Headliner— A dandy one-reel subject. Very entertaining. Running time, eight minutes.— P. G. Held, New .Strand Theatre, Griswold. Iowa. General patronage. STRONG TO THE FINICH: Popeye, the Sailor— These Popeye cartoons are the best on the market. This one especially good. Running time, eight minutes.— J. N. Creswell, Cedarville Theatre, Cedarville. Ohio. General patronage. RKO AIR TONIC: Ted FioRito and his Orchestra— This is a fine two-reel comedy, featuring Ted FioRito and his orchestra. Good music, good dancing and good comedy. Running time, 20 minutes. — Gladys E. McArdle, Owl Theatre. Lebanon. Kan. Small town p.itronage. NO MORE WEST: Cert Lahr— This is a good comedy of the slapstick variety. It will keep your patrons laughing from start to finish. A burlesque of the West and will please the average theatre-goer. Running time, 19 minutes. — J. J. Medford, Orpheum Theatre, Oxford, N. C. General patronage. PASTRYTOWN WEDDING: Rainbow Parade Cartoon—A very clever and interesting cartoon beautifully colored and splendidly recorded. — W. J. Powell, Lonet Theatre, Wellington, Ohio. Small town patronage. RASSLIN' MATCH, THE: Amos 'n' Andy— An Amos 'n' Andy cartoon that seemed to please. Running time, 11 minutes. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. UNDIE WORLD, THE: Blonde and Red Head Series — A fair two-reel comedy that got a lot of laughs. Running time, 21 minutes. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. United Artists MICKEY HOUSE: Can't see that these arc any better than the old series and they don't get extra business for us. — A. E. Christian, Wayne Theatre, Monticello, Ky. General patronage. SILLY SYMPHONIES: They are not worth what they cost for our town and we believe for most small towns. — A. E. Christian, Wayne Theatre, Monticello, Ky. General patronage. Vitaphone BEAUTY AND THE BEAST: Merrie Melodies Series — A cartoon in color that pleased. Running time, one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. LET'S PLAY POST OFFICE: Broadway Brevities —Some of these Brevities are okay. This is just another one. — Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. MILLS BLUE RHYTHM BAND: Melody Masters —A few laughs, but a lot of dirt. — Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. MOROCCO NIGHTS: Broadway Brevities— Good orchestra, good color and ordinary entertainment. — Mayme P. Musselman, Princess Theatre, Lincoln, Kan. .Small town patronage. MURDER IN YOUR EYES: Broadway BrevitiesNo better or worse than the other Brevities — Mayme P. Musselman, Princess Theatre, Lincoln, Kan. Small town patronage. NOTHING BUT THE TOOTH: Jack Haley— Nothing but the bunk for entertainment. Very few laughs. Were glad this is the last Haley comedy. There will be no more. Running time, 18 minutes. — P. G. Held, New Strand Theatre, Griswold, Iowa. General patronage. SONG OF FAME: Ruth Etting— This is a dandy. The hill billy musical numbers will bring the house down. Ruth Etting okay, but the above mentioned scene was best. Be sure to get this short.— A. E. Christian, Wayne Theatre, Monticello, Ky. Small town patronage. Serials Mascot MYSTERY SQUADRON, THE: Bob Steele— This is a very good serial with plenty of action, fighting, thrills, romance and mystery. Only one objection — too much repetition. Why can't the producers get away from that? Maybe they will wake up some dav. If you want a good serial— book this one. Twelve episodes. Running time. 20 minutes each.— J. J. Medford, Orpheum Theatre, Oxford, N. C. General patronage. Universal PIRATE TREASURE: Richard Talmadge, Lucille Lund— A fair serial that pleased the kiddies. Do not consider it quite so good as some of their other serials, but went over fairly well. Twelve episodes. Running time, two reels each.— Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small town patronage. RED RIDER, THE: Buck Jones— We have run si.x chapters of this and find it No. 1 entertainment.— P. G. Held, New Strand Theatre. Griswold, Iowa. General patronage. World Wide TARZAN, THE FEARLESS: Buster Crabbe— This serial is proving a disappointment. It is cheap and prints are terrible. Too much visible faking. Poorest draw of any serial we have used.— A. E. Christian, Wayne Theatre. Monticello. Ky. General patronage. Miscellaneous BRING 'EM IN DEAD: Road show consisting of "Dilhnger," "Bring 'Era in Dead," "Hot Money" and Road Thrill." Did more business on this than anything I've ever run, and it pleased the people. Plav It if possible. The men who have charge of it are a nice bunch of people.— Sam mie Jackson. Jackson Theatre. Flomaton, Ala. Small town patronage.