Motion Picture Herald (Nov-Dec 1934)

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8 MOTION PICTURE HERALD November 17, 1934 THIS WEEK-- MEXICAN REVISION Fair and liberal treatment of the film industry in Mexico in all its phases is provided in a measure drawn by the state department at the instance of President Rodriquez to amend the federal constitution, clarify other laws concerning the industry, it is reported by James Lockhart, Herald Mexico City correspondent. The bill has been submitted to the legislature. The legislation, result of long study, is expected to be highly beneficial to importers. A government censorship regulation is included. . . . ENGLISH FIELD In serious drama, musicals, English producers should find their production goal, last week, back In London from the United States, declared Gaumont-British production chief Michael Balcon. "I think British producers have demonstrated their ability already insofar as straight drama is concerned. . . . Where musicals are concerned, the record of British producers stands on its own." ... BETTER BUSINESS Film salesmen in the midst of the new season selling report theatre business gaining in the. Kansas territory, with the outlool full of promise. One indication cited by the salesmen is the fact that exhibitors are paying more for film than last year and registering no objection. Kansas was one of the states hardest hit by the recent drouth. . . . IMPROVEMENT Improvement in the theatre supply business, chiefly as a result of the Federal Housing Administration loans to theatre owners, partly due to improved general conditions, was cited last week by J. E. Robin, president of the Independent Theatre Supply Dealers Association, at a New York board meeting. The next annual convention will be at the Edgewater Beach Hotel, Chicago, in May. . . . FARNOL RESIGNS Lynn Farnol, for seven years general press representative for Samuel Goldwyn, has resigned, planning to enter the general advertising field, and is understood to have joined Donahue and Coe, advertising agency, which recently added to its accounts the Music Hall in New York, formerly handled by Lord and Thomas. . . . DISTRIBUTION DEAL A reciprocal distribution agreement between British International Pictures and First Division is said to have been the subject of discussions in London between William M. L. Fiske, III, who recently acquired an interest in First Division, and Arthur Dent of B. I. P. . . . FILM AS SALESMAN In one week a motion picture will be seen by more persons than could be reached by 1,000 salesmen in a year, it was estimated by Arthur W. Kelly, United Artists vice-president, cabling from Tokyo to New York in the course of a globecircling trip. The estimate was included In Mr. Kelly's expressed opinion that American manufacturers and exporters "owe a debt of gratitude" to producers for opening new markets constantly for their goods. . . . LOSSES CUT Kelth-Albee-Orpheum and subsidiaries last week reported net loss for the 39 weeks ended September 29, of $168,546.35, after all charges, which compares with net loss of $552,792.60 In the corresponding period last year, including net loss of $124,836.16 on Orpheum Circuit, declared bankrupt in January, 1933. B. F. Keith Corporation and subsidiaries last week reported net loss of $173,603.75 for the period, comparing with net loss of $354,038.53 in the corresponding 1933 period. . . . ALL-COLOR FILM Walter Wanger, producing independently for Paramount release, plans "Vogue of 1935," musical fashion film, to be done entirely in the new three-color Technicolor process. An all-star cast Is planned for the feature. . . . /;/ This Issue Soviet propaganda given New York press acclaim Page 10 City joins film industry in industrial peace project Page 17 Paramount plan ready in two weeks, says Emanuel Cohen Page 33 Fifty Hollywood artists at work in London studios Page 32 FEATURES Editorial Page 7 The Camera Reports Page I 3 J. C. Jenkins — His Colyum Page 66 The Hollywood Scene Page 39 The Cutting Room Page 45 Asides and Interludes Page 15 DeCasseres on the new plays Page 40 DEPARTMENTS What the Picture Did for Me Page 67 Showmen's Reviews Page 49 Managers' Round Table Page 71 Letters from Readers Page 58 Technological Page 59 The Release Chart Page 79 Code Question Box Page 44 Short Features on Broadway Page 62 Chicago Page 62 Box Office Receipts Page 63 Classified Advertising Page 84 IVY LEDBETTER LEE Ivy Ledbetter Lee, perhaps more than any other man responsible for the development in its highest form of publicity and public relations as a powerful instrument for molding public opinion, died last Friday of a brain tumor at St. Luke's Hospital in New York, at 57. More than 25 years in public relations, Mr. Lee was the counsel of big business, in the employ of such as the Rockefeller interests. . . . THE BERN CASE Incident to the investigation by a Los Angeles county grand jury of the official expenditures of District Attorney Buron FItts, there cropped up last week a repercussion of the investigation last year of the death of Paul Bern, production executive, husband of Jean Harlow, which was determined a suicide. When records of the earlier grand jury were examined last week, the theory of Earl Davis, Bern's gardner, that the death was murder, not suicide, was revealed. It is understood, however, that the present grand jury has no interest in going further with the Bern case. . . . PRICE-CUTTING With double features, premiums and the like not permitted, Cleveland neighborhood houses are cutting prices to bolster attendance, with every Indication that a price-cutting battle is in prospect. With a contract minimum of 15 cents, certain situations which can cut no farther to meet reductions by competition, are expected to carry the matter to the local grievance board. ... MEYER PRAISED A statement was issued last week by Ed Kuykendall, president of the Motion Picture Theatre Owners of America, expressing regret that the organization is losing "so able a leader as Fred S. Meyer," recently named assistant to Carl Laemmie of Universal. . . . SHAKESPEARE ON STAGE Beginning December 3, Marc T. Nielson of Globe Productions, Ltd., and Aaron Jones of McVickers theatre, Chicago, will stage Shakespearean plays five times a day at the McVickers, Chicago film house, in addition to feature pictures. A complete repertory is planned, a new play to be presented each week with each feature picture change. . . . LICENSE FEES CUT Approved by the common council of Madison, Wis., last week were reductions in annual theatre licenses ranging from $50 to $100. The new schedule: houses seating under 500, $50; seating 501 to 1,200, $100; more than 1,200, $200. Previous fees ranged from $150 to $300. . . .