Motion Picture Herald (Mar-Apr 1936)

94 Stores Aid Bowser On "Two Cities" Local haberdasher tied in with Les Bowser on his "Two Cities" campaign at the Harris-Warren in Warren, Ohio, running ads in papers with cut of Colman and copy reading "your hat will look like the Dickens unless it is styled right," etc., etc. Local electric shop featured window display and ran ad in paper showing scene from picture and stressing difiference between flickering candlelight during time of Dickens and present day lighting. Public library had show case display of book and miniature guillotine together with scene stills, and special morning show was held for school children. "Have You Contributed Lately?" Taxidermist Specimens Used for Front Display Promoting local taxidermist for loan of stuffed animules, Russ Brown credits his assistant, Willard Seale, for the front at the Orpheum, Spokane, Wash., for "Fang and Claw" (see photo). Two huge mounted bears, a wild cat ready to spring, coyote guarding her young at the mouth of a cave, were arranged across the front of the theatre. Added comedy touch was a live monkey caged and Brown reports his antics drew attention. Display was later moved inside the lobby. "Have You Contributed Lately?" Studious Pupils Lunch With Jackie An identification contest using character stills of Cooper in his most important roles was planted in dailies by Ted Gamble, Broadway, Portland, Ore., for "Tough Guy." Tickets were awarded first ten submitting correct list. Arrangements were made with school board to offer as a prize to all students in grade schools an invitation to luncheon with Jackie Cooper, there on a personal, for kids showing most progress during week preceding opening of picture. Parade headed by scouts welcomed Jackie, who was interviewed on radio and mentioned theatre and playdates. Studio stills were used in boys' clothing store as were stills of Rin Tin Tin, Jr., in tieup with manufacturer of dog food and dog and cat hospitals. "Have You Contributed Lately?" A Boucher "First" Reported first time in Charlottesville, Va., was crashing of local daily by Frank Boucher with serial on "Wife Versus Secretary" for date at the Paramount. Paper gave prominent mention to theatre and playdates, serial running in three issues. "Have You Contributed Lately?" Drachman Hosts Locals on "Dream" To sell his "Dream" opening at the Fox Theatre, Tucson, Ariz., Roy Drachman sent personal wires to principals of high schools and heads of music club inviting them to attend as his guests. Special display was constructed (see photo) with background of black velour hanging from wrought iron rods and mounted two large pillars contain MOTION PICTURE HERALD Brown's "Fang and Claw" Animals Front Scholer's Street Car "Marie" Bally Fishkin's Lobby Painting for "Xero" Drachman's Velour Display on "Dream" ing 14 by 17 photos on each side. Cut-out title letters were used in center of display. Desk was placed in lobby ten days ahead where extra cashier sold tickets via phone calls, and patrons leaving theatre were also solicited for reservations. Drachman tied local daily to special issue topped with title in red imprinted on first page. April II, 1936 And Now Doc Lee Goes Badminton Having stood the folks in Brooklyn, N. Y., slightly on their respective ears with his series of basketball games on the stage after the last feature on Fridays, the ole Doctor, Joe Lee, at the Paramount, in that spot, has now turned to Badminton, net game similar to tennis. Famed star, Vincent Richards, former tennis champ, has been booked for a series of four games, now taking place on Tuesday nights, after the last feature, and if these prove a draw, other stars will be engaged. _ Joe is now angling for the Olympic games and the Golden Gloves. "Have You Contributed Lately?" Papers Aid Davis With newspapers aiding, announcements from pulpits and libraries cooperating, Louie Davis ushered in his "Obsession" campaign at the New Vernon Theatre in Mt. Vernon, Ind. Local daily in addition to special editorial carried illustrated serialization. Libraries gave booklets in addition to using displays. "Have You Contributed Lately?" Artist Paints Display In Lobby for Fishkin Patrons at the Commodore Theatre, Brooklyn, were able to watch Louis Fishkin's artist create the display for "Ceiling Zero," as painter was stationed in lobby week ahead doing his stuff. Accompanying photo shows finished product, background of which depicted landing field. To right is transparent shadow box for "Pasteur," coming attraction, with test tubes, microscopes and scientific instruments promoted for the display. "Have You Contributed Lately?" Coloring Contest Sells "Rose Marie" for Scholer Joe Scholer, Ohio Theatre, Sandusky, Ohio, conducted a "Rose Marie" coloring contest in cooperating newspaper, crayons and tickets awarded those turning in best job of filling in scene still run in the daily. Imprinted paper napkins and bags containing "lozenges for the throat that will tingle when hearing," etc., were distributed. The bannered street car slant evidently works well for Scholer, accompanying shot showing use of the bally for the date. "Have You Contribjited Lately?" Levee Promotes Dairy Leading dairy in Riverhead, Long Island, cooperated with Bill Levee at the Suffolk Theatre on "Pasteur," distributing cards containing photo of scientist, together with statements from him and other physicians on the advantages of pasteurization. Reverse side carried dairy and theatre ad. "Have You Contributed Lately?" Chakeres Ties Gas Company Credited with bringing in a lot of extra business was the tiein arranged by Manager M. H. Chakeres, Regent, Springfield, Ohio, on "Country Doctor." Local gas company imprinted theatre ad on reverse of 18,000 bills sent to every family in town. Chakeres also planted many ace windows on baby clothes.