Motion Picture Herald (Jul-Aug 1938)

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July 3 0, 19 3 8 MOTION PICTURE HERALD 13 "Movies Are Your Best Entertainment WITH every promise of enthusiastic support from all factions, industry leaders on Wednesday launched formal plans for a far-reaching institutional advertising campaign to be spread across the nation during the last four months of this year with "Movies Are Your Best Entertainment" as the theme song and slogan. Meeting at the Hotel Astor, the full distributor and affiliated circuit committee which has been working on the campaign presented the results of its study to representative Independent exhibitors who promptly began signing pledges for one-quarter of the proposed $1,000,000 budget, of which the distributors and their affiliates will bear three-quarters. (Story on page 29.) {Photos on this page by Cosmo-Sileo) George J. Schaefer, United Artists, chairman of distributors. Howard Dietz, MGM, chairman of advertising. Y. Frank Freeman, Varamount, chairman of affiliated circuits. Paul Gulick, coordinator for committee activities. Edward Sparks and Sam Dembow, left above, circuit operators, u/ith Major Albert Warner. A lull in the proceedings: Below, George Skouras of the Skouras theatre interests; Lynn Farnol, United Artists advertising chief, and Earl Wingart of Twentieth Century-Fox. Robert J. O'Donnell of the Texas Interstate circuit and the Hoblitzelle and O'Donnell interests, with J. H. Harris, Pittsburgh independent. Gradwell Sears, general sales manager for Warner Brothers, in animated conversation with A. C. and K. E. Griffith, of the Oklahoma and Texas circuit.