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A Circuit's Basic Scheme for
€The Interstate circuit's new Austin theatre in an outlying middle-class residential section of Austin, Tex., pictured and described on this and the following two pages, is the first construction employing a plan and architectural scheme to be basically followed by Interstate in building other theatres of similar size and location. The Austin seats 713 on two floors. In the design of the Austin the fundamental aim, according to Jake Elder, chief engineer and supervisor of construction and maintenance for Interstate, was (I) to eliminate the necessity of daytime lighting (regarded as the special problem of the average small theatre); (2) to provide a compact arrangement of foyer with associated lounge and toilet facilities so as to achieve greatest economy of plot; and (3) to provide every mechanical aid to effective picture presentation plus every refinement of appointment at an installation and maintenance cost compatible with expected income. . . . The Austin is of hollow tile •and steel frame construction, with brick and tile stucco wails, and facade facing of stucco and porcelainenameled metal. Housing only the theatre, the building contains 157,470 cubic feet and was constructed at a cost reported as approximately $55,000, with common labor at 40c to 50c per hour, masons $1.50, and carpenters $1. Architects were MacKie & Kamrath, Houston.
FLOOR PLAN OF ENTRANCE AREA
MACKIE & KAMRATH, ARCHITECTS
FRONT AND VESTIBULE: Upper facade is white stucco with I -inch maroon porcelain-enameled metal mouldings in decorative square formation, the mouldings matching in color the maroon porcelain enamel base. Above the base, extending into vestibule, is cream-colored porcelain enamel (all porcelain metal installation by Texlite). Both marquee and signs are of maroon porcelain enamel. Sign letters are to a point 10 feet above the sidewalk, and extending into the vestibule, is cream-colored porcelain enamel (all porcelain metal installation by Texlite). Both marquee and signs are of maroon porcelain enamel. Channel sign letters have outline lighting in powder gold neon, and a center line of neon in powder green. This lighting is operated on a three-point flasher. Marquee trim is also green neon. Silhouette type attraction boards are lighted by mercury vapor lamps, while the marquee soffit, which is off-white porcelain enamel and extends into the vestibule, carries 64 exposed 25-watt incandescent lamps. Front display frames are of wood with maroon finish and lighted with white neon all around. The vestibule is essentially a mere depression, more or less triangular in shape, at one side of the front, bringing interior to the front wall of the building (see floor plan). The box office is built into the right side at the sidewalk. Entrance doors are of wood, painted maroon.
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A Section aft Motion Picture Herald