Motion Picture Herald (Nov-Dec 1939)

Record Details:

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AUDITORIUM: Entrance from the foyer is into shallow standee space substantially separated from the seating area by construction, the openings of which are provided with Venetian blinds. The general design of the auditorium, which includes a balcony extending over most of the foyer (the projection gallery is between it and front building wall) is extremely simple, both walls and ceiling being unbroken, and sparingly ornamented. The entire auditorium, except for the walls immediately adjoining the screen area, are finished in acoustic plaster, with ceiling bands, and wall decoration (which includes a large circular mural of modern style on each side wall) is executed in casinite, a casein paint which, sprayed on, has minimum effect on the absorption characteristics of acoustic plaster. Casinite is used also to tint the entire walls, both side and rear, a light rust color. The circular figure stencils are done in rust, maroon, blue and taupe, as also are panels flanking the proscenium wall. The ceiling is in the natural color of acoustic plaster and trimmed with double bands, one canary yellow, the other blue. The fascia of the balcony parapet, also finished in acoustic plaster, is painted light blue. Illumination is entirely by ceiling luminaires of indirect bowl type and all lamped with yellow incandescents. For the ceiling there are two rows of five each. Bowls are of spun aluminum. Similar fixtures, but of shorter suspension, are used under the balcony and in the standee area. None are on dimmer circuits. . . . Seating: The seating scheme, which places 240 of the 713 chairs in the balcony, provides staggering of chairs throughout the middle main floor bank. Unlike seating in other Interstate theatres using the stagger method, all chairs are of comparable width, superior vision being achieved by placing eleven chairs in one row (starting at the rear), and ten in the next, carrying this alternation throughout the bank. The middle bank thus has an uneven aisle line. It will be noted also in the picture that seating is not on a radial plan. Rows are spaced 32 inches, the majority of the chairs are 20 inches wide. With the distance from the rear to the screen 79 feet, and that from the first row to the screen 10 feet, the screen image is 17 feet wide. Chairs have end standards ornamented only by enameled panels in robin's egg blue, while both backs and seats are covered in tan Redo leatherette. Stage drapes include a rayon plush curtain in pale tan, and rayon legs, valance and border in turquoise blue. The screen curtain is left open throughout performance hours, and no curtain control equipment is provided. Aisle carpeting is the same as in the foyer and elsewhere. BETTER THEATRES: December 9, 1939 7