Motion Picture Herald (Jan-Feb 1940)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Feb 1940
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Jan-Feb 1940)
Leaf #:
000455
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Februa ry 3 , I 940 MANAGERS' ROUND TABLE 73 Pianist planted in large window on main street playing hit tunes from "Dancing Co-Ed" was part of Lew Hensler's exploitation for the picture's opening at the Ben Ali, in Lexington, Ky. Amplifier attached to window attracted passershy. In addition, radio program was arranged featuring Artie Shaw records. Ski jumper figures on belts created plenty of interest during the showing of "Everything Happens at Night" at RKO Proctor's, in New Rochelle. Created by Manager Joseph DiLorenzo, part of the exhibit, that rested flat on side of the ski trail, depicted a pond with skating figures. Under glass pane, for ice effect, stills of Sonja Henie in skating action were displayed. Surmounted by cutouts of wrecked trains which extended over the boxoffice was the front of the Scala Theatre, in Copenhagen, for the opening of "Union Pacific". Credited with the campaign was Carl P. York, Paramount representative for Scandinavia. Nautical lobby proved the aitractor during George Irwin's run of "Rulers of the Sea" at the Lyceum, in Duluth. Lad dressed in uniform was stationed at brass wheel promoted from local shipyard. Miniature lighthouse, lifesavers and other naval paraphernalia were featured for added atmosphere. Entire staff of the Empire Theatre, in Daytona Beach, was dressed in interne uniform coats during the engagement of "The Secret of Dr. Kildare". Arranged by Manager J. L. Cartwright, bandaged usher reclined on bannered hospital cot in lobby.