Motion Picture Herald (Sep-Oct 1941)

Record Details:

Title:
Motion Picture Herald
Date:
Sep-Oct 1941
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Sep-Oct 1941)
Leaf #:
000454
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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68 MOTION PICTURE HERALD October 4, 1941 On behalf of the benefit premiere and street carnival ivhich headlined the elaborate promotion for the New York Roxy world premiere of "Yank in the RAF," a street parade sponsored by Mayor LaGuardia was held along Broadway headed by 12 of the BritishAmerican ambulance units. Each ambulance carried eight-foot banners, crews of each car including well-known models and local debutantes in RAF uniforms. Covering streets of Evansville, Ind., were six of H. W. Reisinger's ushers dressed as ghosts ahead of "Hold That Ghost" at Loew's Theatre. Gag copy on backs of staff read "Big Ghost Convention at" etc. etc. Boys also walked the aisles during showing of trailers. Contacting local furniture store, City Manager Frank Bickers faff at the L6] Palace, Athens, Ga., for "Moon Over Miami" secured beach chairs, umbrellas, etc., for lobby beach scene. Cutouts of Grable and two other girls in bathing attire completed atmospheric display. Round Table In Pictures Street stunt that proved at tractor for George Kallman, RKO manager, in Manilla, P. I., ahead of "Parachute Battalion" at the Avenue Theatre, was dummy hanging from open parachute stretched atop two buildings in downtown area. Promoting use of plane which had crashed in nearby Oneonta, N. Y., Herman Addison at Schine's Oneonta planted it atop his marquee ahead of "Dive Bomber." Both sides of plane and wing-spreads carried six-sheets carrying copy on cast, title and playdates.