Motion Picture Herald (Mar-Apr 1946)

Record Details:

Title:
Motion Picture Herald
Date:
Mar-Apr 1946
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Mar-Apr 1946)
Leaf #:
000721
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Left, the Norden bombsight and other Army equipment borrowed by manager Ralph Tully proved to be a valuable exhibit tied in with ''Corp. Ha rgrove" date at the Paramount, Lynn, Mass. Tully also secured a mobile unit from the Army Recruiting Service which he used for street ballyhoo. IDEAS for LOBBY DISPLAYS Well in advance of his playdate for "Road to Utopia", Frank Pratt, manager of the Paramount theatre in Portland, Ore., set up this lobby display with excellent results. Hospital bed with copy reading, "Reserved for the first patron to pass out from laughter, etc., provoked amused smiles from theatregoers. Simplicity was the keynote of this setpiece created by C. A. Hunter, manager, at the Capitol theatre, Hamilton, Ont. Cutouts with copy introducing stars of "Seventh Veil" attracted unusual attention. LOTUS LONG BYRON &AM^ OSA HASSEN OOH OOUGIAS " Duffy's Tavern " came in for this advance lobby buildup, right, by manager S. P. Caro of the Odeon, Clactonon-Sea, Essex, England. Entire display was built at a minimum expenditure of approximately 80 cents. At left, Charles Taylor, publicity head for Shea's, Buffalo, N. Y., lifted a local newspaper story timed perfectly to promote the showing of "Tokyo Rose" and incorporated it in special 40x60 posters. MANAGERS* ROUND TABLE, APRIL 20. 4946 63