Motion Picture Herald (Nov-Dec 1948)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1948
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1948)
Leaf #:
00021
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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743 DRIVE-INS OPERATING; 137 ALL YEAR. MPAA SAYS Survey Shows 87 New Units Under Construction; Most Use Single Features A detailed breakdown of the total of 759 operating or closed drive-in theatres previously announced by the Motion Picture Association of America was published by the Association in New York last week. The compilation, arranged by exchange territories, showed that, of the 743 open drive-ins, 137 — or 18.4 per cent — are yearround operations. A total of 606, representing 81.6 per cent, operate on a seasonal basis. The majority of the open-air theatre stick to a single-feature policy, changing programs three times a week. Albany Area Has 17 Drive-Ins, Boston 29 The MPAA survey shows the Albany area with 17 drive-ins with a car capacity of 6,525 ; Atlanta has 51 with a capacity for 18,648 cars: Boston has 29 with a capacity for 10,725 ; Buffalo has 17 with a capacity for 8,741 ; Charlotte 108 and 23,644 capacity; Chicago 15 with 11,930 capacity; Cincinnati 55 with room for 22,576 cars ; Cleveland 51 with 20,505 capacity; Dallas 79 with 27,620 capacity. Denver 8 with 3,825 capacity ; Des Moines 5 with space for 3,024 cars ; Detroit 28 with 13,755 car capacity; Indianapolis 34 with 14,250 capacity; Kansas City 19 with 10,500 capacity; Los Angeles 19 with 13,106 capacity; Memphis 10 with 4,053 capacity; Milwaukee 2, capacity 1,554; Minneapolis four, capacity 1,850; New Haven five, capacity 2,150; New Orleans 16, capacity 6,125; New York 10, capacity 6,650; Oklahoma City 16, capacity 8,794. The charts further showed a total of 241 (31 per cent) drive-ins controlled by circuits as against 518 (68 per cent) non-circuit theatres. This proportion is explained by the fact that, under the anti-trust suit decision, the theatre-owning defendants are unable to extend their theatre holdings. 28 Circuit-owned Among 87 Under Construction The listing further showed a total of 87 drive-in theatres to be under construction throughout the country. Of these 28 are circuit and 59 non-circuit owned. Circuits listed as operating drive-ins include the Paramount-Nace Theatres, Arizona; ParamountRichards Theatres, Inc., Louisiana; Walter Reade Theatres, New York; Skirball Bros., Ohio ; Standard Theatres Management, Wisconsin; Texas Consolidated Theatres, Texas; Tri-States Theatres Corporation, Iowa; United Theatres, Inc., Washington ; L. M. Wade Theatres, N. Carolina and WilbyKincey Service Corp., Georgia. Number and Capacity The following table breaks down the number and automobile capacity of drive-in theatres in the United States by exchange territory and shmus the number operated by circuit and non-circuit management. A circuit is defined as four or more theatres, not limited to drive-ins, operated by the same management. Territory Albany Atlanta Boston Buffalo Charlotte Chicago Cincinnati C4eveland Dallas Denver Des Moines Detroit Indianapolis Kansas City Los Angeles Memphis Milwaukee Minneapolis New Haven New Orleans New York Oklahoma City Omaha Philadelphia Pittsburgh Portland St. Louis Salt Lake City San Francisco Seattle Washington Total The following table lists the circuit and noti-circuit drive-in theatres under construe Number of Drive-In Theatres 4 utomobile Capacity Circuit Non-Circuit Total Circuit Non-Circuit Total 8 9 17 4,100 2,425 6,525 15 36 .51 6,784 1 1,864 18,648 9 20 29 4,475 6,250 10,725 4 13 17 2,250 6,491 8,741 6 102 108 2,500 21,144 23,644 4 1 1 15 2,900 9,030 1 1,930 7 48 55 3,284 19,292 22,576 15 36 51 6,875 13,630 20,505 36 43 79 13,805 14,215 28,020 — 8 8 3,825 3,825 1 4 5 700 2,324 3,024 8 .20 28 3,800 9,955 13,755 19 15 34 8,150 6,100 14,250 8 1 1 19 5,200 5,300 10,500 14 7 21 9,106 4,000 13,106 5 5 10 2,530 1,523 4,053 2 2 1,554 1,554 4 4 1,850 1,850 2 3 5 1,000 1,150 2,150 9 7 16 4,428 1,701 6,129 8 2 10 5,350 1,300 6,650 9 7 16 5,602 . 3,192 8,794 2 1 3 1,250 600 1,850 2 10 12 1,654 3,690 5,344 4 35 39 2,382 14,1 12 16,494 3 2 5 2,000 800 2,800 5 5 10 2,648 2,292 4,940 4 22 26 2,295 8,884 11,179 14 7 21 8,093 3,698 1 1,791 1 1 4 15 5,400 2,000 7,400 7 21 28 4,740 6,886 1 1,626 241 518 759 124,855 189,523 314,378 (31.9%) (68.1%) (100.0%) (39.8%) (60.2%) (100.0%) tion in the United States, by exchange territory. Territory Circuit Non-Circuit Total Territory Circuit Non-Circuit Totol Albany Milwaukee 1 1 Atlanta 5 2 7 Minneapolis 3 3 Boston 3 4 7 New Haven 1 1 2 Buffalo 1 1 New Orleans 1 2 3 Charlotte 2 4 ■ 6 New York 1 1 Chicago 2 2 4 Oklahoma City 6 1 7 Cincinnati 6 6 Omaha 2 2 Cleveland 3 3 Philadelphia 1 1 Dallas 3 3 Pittsburgh 8 8 Denver 2 2 Portland Des Moines St. Louis 2 1 Detroit Salt Lake City Indianapolis 1 1 San Francisco 2 2 Kansas City Seattle 1 1 Los Angeles 4 7 II Washington 3 3 Memphis Total 28 59 87 MOTION PICTURE HERALD, NOVEMBER 6, 19"* 15