Motion Picture Herald (Nov-Dec 1948)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1948
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1948)
Leaf #:
00042
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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At Home Or Abroad Ws Exploitation GOOD THEATRE MANAGERS know that a picture can teach exploitation tricks, better than 10,000 words of advice. Here you may learn something to your advantage. R. W. Lane, manager of the Gaumont theatre, Camden Town, London, invites you to "Ride the Pink Horse", and furnishes the mounts, limited to the younger set. George J. Forhan, Jr., assistant manager of the Capitol theatre, Kingston, Ontario, Canada, had this attractive boy and girl walking up and down Princess Street, with an exploitation suggestion. Dan Dandrea, manager of the Stanley theatre, Bridgeton, N. J., offers "the invisible man", at left, which is good exploitation, and his Margaret O'Brien Butch Jenkins contest, below, for local aspirants. Elmer Hecht broadcast the exact measurements of "Venus" and asked patrons (feminine) to measure up to Ava Gardner in this exploitation for "One Touch of Venus" at the Park theatre, Tampa, Florida. Here the photographer is waiting. 36 MOTION PICTURE HERALD, NOVEMBER 6, 1948