Motion Picture Herald (Nov-Dec 1948)

PICTURE CROSSES A statistical compilation and comparison of Box Office Performance in first run theatres Figures directly below picture title compare estimated dollar gross with average gross and show relative percentage of all engagements tabulated. Figures opposite theatre names represent percentage of tabulated grosses to average weekly business based on the six months' period ending July 31, 1948. SYMBOLS: (DB) Double Bill— associate feature title; (SA) Stage Attraction; (MO) MoveOver Run; (AA) Advance Admission. INDEX: Over-all performance percentage figures from previously published final reports appear in Service Data section of Product Digest. See last column of Release Chart for Index. THE SAXON CHARM (Universal) First Report: Total Gross Tabulated $172,100 Comparative Average Gross 185,000 Over-all Performance 93.0% BALTIMORE — Century 96-2% CINCINNATI — Keith's, 1st week 130.4% CINCINNATI— Keith's, 2nd week 81.5% LOS ANGELES— Guild 114.7% (DB) S.O.S. Submarine (SG) LOS ANGELES — Iris 109.3% (DB) S.O.S. Submarine (SG) LOS ANGELES — Ritz 118.2% (DB) S.O.S. Submarine (SG) LOS ANGELES— Studio 107.6% (DB) S.O.S. Submarine (SG) LOS ANGELES — United Artists 101.8% (DB) S.O.S. Submarine (SG) MINNEAPOLIS— State 78.4% NEW YORK— Criterion, 1st week 95.4% NEW YORK— Criterion, 2nd week 68.7% PHILADELPHIA— Karlton, 1st week . . . 98.2% PHILADELPHIAKarlton, 2nd week . . . 66.9% SAN FRANCISCO — Orpheum 88.8% (DB) The Gentleman From Nowhere (Col.) TORONTO— Uptown 99.1% • GOOD SAM (RKO) Final Report: Total Gross Tabulated $974,300 Comparative Average Gross 1,030,700 Over-all Performance 94.2% BALTIMORE— Town, 1st week 111.6% BALTIMORE— Town, 2nd week 93.7% BALTIMORE— Town, 3rd week 64.2% BOSTON— Memorial, 1st week 98.2% (DB) Winner's Circle (20th -Fox) BOSTON— Memorial, 2nd week 78.1% (DB) Winner's Circle (20th-Fox) BUFFALO— 20th Century, 1st week .... 115.0% BUFFALO— 20th Century, 2nd week .... 83.4% BUFFALO— 20th Century, 3rd week .... 63.1% CHICAGO— Woods, 1st week 113.4% CHICAGO— Woods, 2nd week 88.1% CHICAGO— Woods, 3rd week 67.2% CINCINNATI— RKO Albee 94.4% CINCINNATI— RKO Shubert, MO 1st week . 116.6% CLEVELAND— RKO Palace, 1st week . . . 89.4% CLEVELAND— RKO Palace, 2nd week . . . 68.8% DENVER— Orpheum, 1st week 121.6% (DB) Jassy (Univ.-Intl.) DENVER— Orpheum, 2nd week 77.0% (DB) Jassy (Univ.-Intl.) KANSAS CITY— Orpheum, 1st week .... 180.1% (DB) Dragnet (SG) KANSAS CITY— Orpheum, 2nd week . . . 126.1% (DB) Dragnet (SG) LOS ANGELES— Hillstreet, 1st week . . . 115.1% LOS ANGELES— Hillstreet, 2nd week . . . 95.5% (DB) The Gentleman From Nowhere (Col.) LOS ANGELES— Hillstreet, 3rd week .... 78.6% (DB) The Gentleman From Nowhere (Col.) LOS ANGELES — Pantages, 1st week . . . 130.9% LOS ANGELES — Pantages, 2nd week . . . 101.1% (DB) The Gentleman From Nowhere (Col.) LOS ANGELES— Pantages, 3rd week . . . 89.2% (DB) The Gentleman From Nowhere (Col.) MINNEAPOLIS— RKO Orpheum, 1st week . 119.0% MINNEAPOLIS— RKO Orpheum, 2nd week . 99.2% NEW YORK— Music Hall, 1st week .... 103.4% (SA) Radio City Music Hall Stage Presentation NEW YORK— Music Hall, 2nd week .... 93.7% (SA) Radio City Music Hall Stage Presentation NEW YORK— Music Hall. 3rd week .... 86.2% (SA) Radio City Music Hall Stage Presentation OMAHA— RKO Brandeis, 1st week 132.4% OMAHA— RKO Brandeis, 2nd week .... 106.7% PHILADELPHIA— Stanley, 1st week .... 97.4% PHILADELPHIA, Stanley, 2nd week .... 82.7% PHILADELPHIA — Stanley, 3rd week .... 67.9% PITTSBURGH— Warner, 1st week 123.7% PITTSBURGH— Warner, 2nd week 99.0% PITTSBURGH— Warner, 3rd week 99.0% SAN FRANCISCO— Golden Gate, 1st week . 82.6% SAN FRANCISCO— Golden Gate, 2nd week . 77.6% ST. LOUIS— Ambassador 83.2% TORONTO— Victoria, 1st week 105.4% TORONTO— Victoria, 2nd week 96.3% TORONTO— Victoria, 3rd week SI. 8% • JOHNNY BELINDA (Warner Bros.) First Report: Total Gross Tabulated $516,900 Comparative Average Gross 376,400 Over-all Performance 137.2% BALTIMORE— Stanley, 1st week 121.2% BALTIMORE— Stanley, 2nd week 102.2% BUFFALO— Buffalo 121.4% LOS ANGELES— Warner's Downtown 1st week 116.4% LOS ANGELES— Warner's Downtown 2nd week 129.5% LOS ANGELES— Warner's Hollywood 1st week 164.3% LOS ANGELES— Warner's Hollywood 2nd week 148.1% LOS ANGELES— Warner's Wiltern, 1st week 168.7% LOS ANGELES— Warner's Wiltern, 2nd week 141.6% NEW YORK— Strand, 1st week 165.4% (SA) Freddy Martin's Orchestra NEW YORK— Strand, 2nd week 143.1% (SA) Freddy Martin's Orchestra NEW YORK— Strand, 3rd week 122.6% (SA) Freddy Martin's Orchestra PHILADELPHIA— Mastbaum, 1st week . . 162.6% PHILADELPHIA— Mastbaum, 2nd week . . 145.1% PHILADELPHIA— Mastbaum, 3rd week . . 103.6% PITTSBURGH— Stanley, 1st week 142.8% PITTSBURGH— Stanley, 2nd week 110.7% JULIA MISBEHAVES (MCM) First Report: Total Gross Tabulated Comparative Average Gross Over-all Performance $503,500 497,000 101.3% CHICAGO^State Lake, 1st week . . . CHICAGO— State Lake, 2nd week . . . CLEVELAND— Loew's State CLEVELAND— Loew's Stillman, MO 1st week LOS ANGELES— Egyptian, 1st week LOS ANGELES— Egyptian, 2nd week . LOS ANGELES— Fox-Wilshire, 1st week LOS ANGELES— Fox-Wilshire, 2nd week LOS ANGELES — Los Angeles, 1st week LOS ANGELES— Los Angeles, 2nd week MINNEAPOLIS— Radio City, 1st week . MINNEAPOLIS— Radio City, 2nd week . NEW YORK— Music Hall, 1st week . . (SA) Radio City Music Hall Stage Presentation NEW YORK— Music Hall, 2nd week . . (SA) Radio City Music Hall Stage Presentation PHILADELPHIA— Goldman 80.5% 62.2% 87.9% 130.8% 113.2% 85.9% 115.6% 89.5% 128.7% 84.1% 106.2% 75,0% 116.1% 95.2% 128.7% Schwartz Heads Charity Drive Fred Schwartz, vice-president of Century Circuit, New York, has been named chairman of the amusement division of the Federation of Jewish Philanthropies, it was announced in New York last Thursday at an organizational luncheon at the Hotel Astor. He succeeds S. H. Fabian, circuit executive. Mr. Schwartz announced at the luncheon that this year's drive quota would be $400,000, as compared to the $275,000 raised last year. The Federation's total quota for the year has been set at $16,500,000, as compared with $12,500,000 for the previous year. Speakers, in addition to Mr. Schwartz and Mr. Fabian, included Malcolm Kingsberg and Ralph Samuel, president of the Federation. Among those attending the luncheon were : Sol Schwartz, Solomon Strausberg, George Skouras, Jack Schneider, A. Schneider, Irving Greenfield, Ben Fielding, Irving Caesar, Harry Brandt, Walter Reade, Jr., Samuel Rinzler, Edward Rugoff, Leslie Schwartz, Max Seligman, Leonard Goldenson, Arthur Israel, Charles Boasberg, George Dembow, John Murphy, Edward Fabian, Manny Frisch, Nat Furst, Philip Harling and William Klein. Parent Teacher Association Endorses Children's Films The Massachusetts Parent-Teacher Association, which Wednesday concluded its 39th annual convention in Worcester, Mass., has endorsed and will sponsor the Children's Film Library programs in the New England area. Mrs. William R. Blair, state president, told the more than 600 delegates to the meeting that "the Children's Film Library is of inestimable value to parentteacher groups everywhere who are working for special programs for children. The excellent material available should be in more hands and then actually used." The MPAA, sponsoring the film program, was represented at the meeting by Duke Hickey, who registered each delegate to receive special literature. Forms Booking Combine Frank Moscato, formerly associated with Island Theatres, has started a new buying and booking combine in New York. With headquarters in the Film Center Building, the company will service independent theatres in the Metropolitan area. ENORMOUS VOLUME AMERICA'S FAVORITE MORE PROFITS FOR YOU! AMERICAN POP CORN CO., SIOUX CITY, IOWA MOTION PICTURE HERALD, NOVEMBER 6, 1948