Motion Picture Herald (Nov-Dec 1948)

designed EXCLUSIVELY FOR POPPING MORE CORN and making MORE POPCORN PROFIT for you! Pops greater volume of corn . . . with butter-like flavor and appearance . . at lower cost per final sale. DER-VANE A DEPARTMENT PERTAINING TO MEN AND MERCHANDISE ESTABLISHED BY MOTION PICTURE HERALD IN 1941. $500,000,000 for THEATRE CANDY OUT OF the $1,750,000,000 spent for" candy in retail sales outlets in 1947, $500,000,000 was spent at the candy counters in motion picture theatres, according to the National Confectioners Association. These figures mean that 29 per cent of all candy sold during 1947 was retailed through merely 1.9 per cent of all candy retail outlets. THE CENTURY CIRCUIT, New York, uses a brief "trailer" announcement to inform its patrons that vending machines are installed in the rear of the house and finds that this practice has boosted sales considerably among the patrons of the circuit's many theatres. GIVEN A hot week during the past summer out on Long Island, N. Y., a drive-in theatre manager there sold more than 4,000 10-cent soft drinks in seven days. THE KELLING NUT Company, processors and distributors of Double Kay Salted Nuts, was judged as having the best 1947 annual report of the confections industry, according to the final rating of an independent board of judges for the Financial World annual report survey. The bronze "Oscar of Industry" was presented to M. J. Kelling, president, at the annual awards banquet held in the Hotel Pennsylvania, New York, October 21. c^V> c^V> c^V, SEVEN "be sure" suggestions have been issued by the Tol-Pak Company, St. Louis, to those contemplating purchase of manually operated drink dispensing equipment. The company lists the following: (1) Be sure the syrup in your unit is chilled, because warm syrup with cold carbonated water will foam considerably, slowing service during peak periods. (2) Be sure the unit has cold carbonated water and chilled syrup right up to the nozzle of the faucet. Otherwise during a lull in service the carbonated water and syrup in the lines between the cooling compartments becomes warm. (3) Be sure your unit is capable of giving all the carbonated water you need. (4) Be sure you know the capacity of your syrup tanks. (5) Be sure your unit is capable of cooling enough water and syrup to enable you to serve as many drinks as you wish at 40 degrees, for water tap temperature in the north seldom exceeds 75 degrees and in the south it may rise as high as 90 degrees. (6) Be sure the construction of your unit is durable. The finish and size of the unit should be a matter of individual taste. (7) Be reasonably sure that the unit will not have to be returned to the factory for service, especially after the warranty has expired, for this may be costly. c^V, <r*2V, c^Vj THE NATIONAL AUTOMATIC Merchandising Association will hold its 1948 convention and exhibit December 12-15 at the Palmer House, Chicago. Theme of the meeting will be "Increasing Efficiency for Profitable Operation." The newest in candy, gum and nut vending machines will be displayed. The business sessions will pair a large and a small distributor to speak on the same phase of vending, so that all aspects of the business can be covered. <rJ<2V. c^V, c^V> CONSOLIDATED net income of Huyler's and subsidaries for the 12 months ended June 30, 1948, was $356,832, or $1,102 per share on the 238,690 common shares. This compares with a net income for the 12 months ended June 30, 1947, of $923,554, or $3.53 per share on 229,455 common shares., j EXPERIMENTAL candies developed at the New Orleans laboratory of the Department of Agriculture in cooperation with the National Confectioners' Association were shown at the National Chemical Expositior which opened at the Coliseum, Chicago October 12. These experimental candies were developed in order to make candy a' more perfectly balanced food. 48 THEATRE SALES, NOVEMBER 6, 1948