Motion Picture Herald (Nov-Dec 1948)

Record Details:

Title:
Motion Picture Herald
Date:
Nov-Dec 1948
Publisher:
[New York, N.Y. : Quigley Pub. Co.]
Volume:
Motion Picture Herald (Nov-Dec 1948)
Leaf #:
00058
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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raiKiraisifigmmramngiainiiaiBBgcaiaiH^ THEATRE SALES ADVERTISERS In the last few issues the following companies have availed themselves of the opportunity to reach the theatre market with their advertising messages through the pages of Theatre Sales: ARMSTRONG POPCORN COMPANY. Lake View, Iowa. (Popcorn) Aug. 14, 1948. ANDERSON & WAGNER, INC., 8701 5. Mettler St., Los Angeles 3, Cal. (Soda Bar) Sept. 11, 1948. AUTO-VEND, INC., Box 5998, Dallas, Texas. (Popcorn Machines) June 12, July 17, Aug. 14, Sept. 11, Oct. 9, Nov. 6, 1948. CANADA DRY GINGER ALE, INC., 100 East 42nd Street, New York City, New York. (Soft Drinks) Nov. 6, 1948. CENTRAL POPCORN CO., Schaller, la. (Popcorn) July 17 Aug. 14, Sept. 11, 1948. THE COCA-COLA COMPANY, 515 Madison Avenue, New York City. (Soft Drinks) June 12, July 17, Aug. 14, Sept. 11, Oct. 9, Nov. 6, 1948. COOK CHOCOLATE CO. 4825 S. Rockwell St., Chicago 32, 111. (Candy) Sept. 11, 1948. C. CRETORS & COMPANY, 606 W. Cermak Road, Chicago 16. (Popcorn Machines) July 17, 1948. HENRY HEIDE, INC., 313 Hudson Street, New York City. (Candy) Sept. 11, 1948. KIMBELL CANDY COMPANY, 6546 West Belmont Avenue, Chicago. (Candy) June 12, July 17, Aug. 14, Sept. 11, 1948. KNICKERBOCKER BEVERAGE DISPENSERS, INC., 453 Sixth Avenue, New York 11. (Dispensers) Oct. 9, 1948. MANLEY, INC., 1920 Wyandotte Street, Kansas City 8, Missouri. (Popcorn Machines) June 12, July 17, Aug. 14, Sept. 11, Oct. 9, Nov. 6, 1948. PRONTO POPCORN SALES INC., 702 Beacon Street Boston. (Popcorn Warmers) Aug. 14, 1948. A. G. SEBRING CORP., 2300 W. Armitage, Chicago. (Coin Changers) July 17, 1948. C. F. SIMONIN'S SONS, INC., 2550 E. Tioga Street, Philadelphia, Pa. (Popcorn Seasoning) June 12, July 17, Aug. 14, Sept. 11, Oct. 9, Nov. 6, 1948. SUPERDISPLAY CORP., 236 N. Water St., Milwaukee. (Complete Vending Equipment, Popcorn Boxes) July 17, Aug. 14, 1948. SWITZER'S LICORICE COMPANY, 612 North First Street, St. Louis 2, Missouri. (Candy) Nov. 6, 1948. GEORGE ZIEGLER COMPANY, 301 West Florida, Milwaukee 4, Wisconsin. (Candy) July 17, Sept. 11, Nov. 6, 1948. Their Business Is Your Business August Candy Sales Climb; Poundage, Bar Goods Gain Washington Bureau Candy manufacturers' dollar sales in August totaled $53,515,000, 39 per cent more than in July and 18 per cent more than in August of 1947, the Bureau of Census has reported, basing its figures on 317 confidential reports. Poundage rose nine per cent in August above the same month of last year, while the value of the poundage sold was 18 per cent more than for August, 1947. Bar goods led in poundage, with August dollar value totaling $24,663,000. Bar goods value for August, 1947, was reported at $19,732,000. signed by the governor. Louisiana bottlers are now hopeful that this reduction will be followed by legislative action in removing the tax on soft drinks, which was originally levied to retire a bond issue of the Louisiana State University and Agricultural and Mechanical College. Dixie Cup Announces A New Dispenser The Dixe Cup Company has announced the addition of a new inverted spring-type dispenser to its line of soda cup dispensers. Designed for mounting on vertical surfaces, the new dispenser releases cups upward by means of a simple spring mechanism. Canada Dry Increases Sales for Nine Months Canada Dry Ginger Ale, Inc., and its wholly owned subsidiaries has reported net sales totaling $35,773,852 for the ninemonth period ended June 30, 1948. This compares with sales of $30,926,859 for the same nine-month period of the preceding year. Manley's "Minute Movie" Boosting Popcorn Sales Manley, Inc., Kansas City, manufacturer of popcorn machines and wholesaler of popcorn supplies, has released a "minute movie'' designed to boost exhibitors' popcorn sales. The 70-second sound trailer is available at a nominal cost to all exhibitors desiring to print to boost their lobby popcorn sales. Louisiana Reduces Per Case Taxes on All Soft Drinks Both branches of the Louisiana state legislature have passed a bill reducing the soft drink tax in Louisiana from six cents to three cents a case. The bill has been Hires Shows Quarter Profit Charles E. Hires Co. and subsidiaries reported a profit of $333,681 for the June, 1948, quarter, compared with a profit of $421,289 for the June, 1947, quarter. Sales for the nine months ended June 30, 1948, totaled $5,054,748 against $6,572,177 for the corresponding period last year. Now you can get Famous 'Pop' Corn Sez popcorn — ready-popped, ready to use anytime, any place. It's always uniformly perfect . . . seasoned just right with the finest of ingredients. Here's popcorn at its best ...scientifically cured, packaged and sealed ... pure, crisp, tender, and tasty. Order your supply today. * Uniformly perfect popcorn — Scientifically popped from the finest quality hybrid corn. * Perfectly seasoned with pure coconut oil and special salt. * Sealed in special stay-fresh, glassine lined airtight containers — shipped any place. Stays fresh for months. •k "Cured" for maximum flavor — produced under hospital clean conditions by one of the country's largest popping plants. Write, Wire or Phone . . . lloi I I'JioiljTnl i;**:J S M!'li,li'Jl'll£= i'lMAs!.;.1 iDt 52 MOTION PICTURE HERALD, NOVEMBER 6, 1948