Motion Picture Herald (Jan-Mar 1954)

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HOLIDAYS AND PREMIERES BRING BACK THOSE RINGING CASH REGISTERS NEVER SO MUCH OF SO GOOD. Crowds jostled and gaped in New York and Hollywood these past holidays as the major motion picture companies presented a feast of their very best and very biggest, garnished with wide screens, CinemaScope, stereophonic sound, and, of course, 3-D. The array of product at this time of year represents a culmination of a trend and recognition that only quality pays off. In New York, virtually every night saw another Broadway opening. In Hollywood, MGM's "Knights of the Round Table" opening was itself a production. 4S "KING OF THE KHYBER RIFLES" was opened by 20th-Fox at the Rivoli, New York: below, the crowd scene: at the right, Mr. and Mrs. Leonard Go Idenson. Mr. Goldenson heads American Broadcasting-Paramount Theatres. PR E H if RE TOnTtF * THE G REATA^^S IN C I N E m ft S c q p gSp IN G OF THE K: H YTB E R: SEEE: TYRONE POWER TERRY MOORtK TECHMICbl a DELUXE . \t ; -S&t: ■ T ANTOR STi EEFE BRASSELLE AND MARILYN ERS1 ALINE MACMAHON AND WILL ROGERS, JR. waskI jwgji w TONIG! WffE SBiSSfUl MMra tfKKlK WARNER'S "The Eddie Cantor Story" opened at the Paramount in conjunction with extensive benefit fund ceremonies and tieins. At the left, the Paramount marquee; above, Mrs. Keefe Brasselle; Mr. Brasselle, who portrays Mr. Cantor in the film, and Benjamin Kalmenson, Warner Brothers Distributing Corp. president. jmntmn 10 MOTION PICTURE HERALD, JANUARY 2, 1954