Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
00038
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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Harry Margolsky, manager of the Beach theatre, Miami Beach, presents a trophy to a youngster who caught a 450-pound shark as a newspicture promotion for "Moby Dick." All you need is a mountain, and strong young people to race up the climb, as promotion for Paramount's "The Mountain" — which is playing early dates. Here manager Joseph Shea, of the Palace theatre, Pittsfield, Mass., launches his outdoor ballyhoo in the Berkshires. Newspapers certainly went for the action photographs. Getting In The Act Max Cooper, manager of the Skouras Cove theatre, at Glen Gove, is one of those who are definitely planning to win a big money prize for showmanship in UA's big "Trapeze" contest. Fred Jackson, manager of Loew's theatre, London, Ontario, with Gerry Collins and Chet Friedman assisting, had this street broadcast ballyhoo for "High Society" comments. This was for "High Society" in St. Louis, set up by Frank Henson, manager of Loew's State theatre, and Bernie Evens, MGM field man, at the main entrance of the Mid-American Jubilee, with the sound track from the picture as musical accompaniment. Ray Light, manager of the Maryland theatre, Cumberland, Md., had a piano marathon in a music store window as promotion for "The Eddie Duchin Story" — and here's the tireless pianist, finishing his 73rd hour of continuous playing, with a radio audience listening, and the whole town watching. 38 MOTION PICTURE HERALD, OCTOBER 6, 1956