Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
00080
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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Ask HIM Sr f A If : W * ^ w ■ yKv 1 ,V ' 1 i . V 1 The Coca-Cola Company representative who calls on you is a highly-trained specialist . . . not only in the operation of drink-dispensing equipment, but in the entire field of theatre refreshment service. If you’ll notice, he’s the only national beveragecompany representative who makes regular visits to your theatre. Why? Because he’s interested in your problems and your profit. With absolutely no cost to you, he offers these services: (1) Complete drink analysis; (2) Instruction and assistance in dispenser maintenance; (3) Colorful, sales-appealing advertising materials; (4) Experienced help with personnel training, special promotions, and all other elements of your refreshment business. Next time he comes around on his regular call, ASK The Coca-Cola Company representative for any or all of these services. Right now The Coca-Cola Company representative will give you, just for the asking, attractive mobile popcorn displays, fullcolor intermission trailers . . . and the Theatre Survey: a complete and detailed report on your drink-dispensing equipment. HE’S THERE: HE’S TRAINED: HE’LL HELP! ••Coca-Cola" and ••Coke" are registered trade-marks which distinguish the product of The Coca-Cola Company. Copr. 1966 The Coca-Cola Company.