Motion Picture Herald (Oct-Dec 1956)

People & Products ( Continued from page 39) other of his many friends. After getting over the setting-up jitters, experienced by everybody else, he proceeded to keep the name of Heidi high on the exhibit billing. Maryland Cup Co.: Here was another example of the thought and money that goes into getting concession sales through merchandising. Curt Richardson had an extremely interesting story to tell, and he must have told it often, judging from the crowds at his booth. Nelli Corp.: It was good to see and talk to J. B. Cooper. He was well pleased with the show and projects it presented. Ben Newman Associates: Well, now we know what Ben means by “associates.” Ben had the able assistance of all the heads of the companies whose products he represents. It was a smooth working arrangement that got results. Rowe Manufacturing Co.: Watching “Brinkey” — Charles H. Brinkman, that is — on the job, makes one understand what is meant when people say a guy is dynamic. He and his men seemed to be solving many a theatre owner’s beverage machine problem. Not everybody was happy about the concessions exhibit, however. The people who run the Coliseum refreshment stands found it too much competition. Popcorn Promotion ( Continued from page 38) with a local store that sold painting and drawing supplies. A mutually beneficial arrangement was worked out whereby the store received a one-sheet lobby display in return for supplying all the prizes. Meanwhile, the Capitol theatre in Brantford, under the direction of Bill Burke, exploited the United Nations flags contest to its fullest. With every sale of a box of popcorn, a United Nations flag was given away free to the purchaser, usually a youngster. The children were urged to save their flags in a scrapbook. Owners of the best scrapbook were then awarded attractive prizes, all of which were obtained at no charge to the 'theatre. In a special tie-in the manager’s dog got into the act — and into the newspaper as well. During a special three-day showing, the Capitol theatre played “The Painted Hills,” starring Lassie, the favorite dog star of every child. Manager Bill Burke exhibited his own lovely collie, “Shawn,” inside the lobby as a further attraction to children, who flocked to the theatre to see the live dog with a string of United Nations flags around its neck. A major triumph was scored when a twocolumn photo of “Shawn,” with the flag collar, appeared in the Expositor, Brantford newspaper. The UN flag idea was also used by the Capitol theatre in London, where Murray Summerville is manager. Mr. Summerville was able to promote all his prizes by providing display space in his lobby to local merchants. Better Refreshment ■■ isers' Inde ADVERTISERS’ PAGE AND REFERENCE NUMBERS: Ref. No. 1— SAMUEL BERT MFG. CO. 2— THE COCA-COLA CO 3— HENRY HEIDE, INC. 4— MANLEY, INC 5— THE SAVON CO Page No. 40 36 41 40 41 REFERENCES FOR ADDITIONAL 100 — Beverage dispensers, coin 101 — Beverage dispensers, counfer 102 — Candy bars 103 — Candy Specialties 104 — Candy machines 105 — Cash drawers 106 — Cigarette machines 1 07 — Coffee-makers 108 — Cups & containers, paper INQUIRY: 109 — Custard freezers I 10 — Films, snack bar adv 111 — Food specialties 1 1 2 — French fryers 113 — Grilles, franks, etc. 1 14 — Gum, chewing 115 — Gum machines 1 16 — Ice cream cabinets 117 — Mixers, malteds, etc. 118 — Popcorn machines 119 — Popcorn warmers 120 — Popping oils 121 — Scales, coin operated 122 — Soda fountains 123 — Soft drinks, syrup 1 24 — Showcases 125 — Vending carts 126 — Warmers, buns, etc. New Food Warmers in 6 and 12-Quart Sizes New food warmers in 6 and 12-quart sizes have been marketed by Helmco, Inc., Chicago. The new units, though having more capacity than former models, use only 12 inches of back-bar space. They are made of 18-8 stainless steel with removable stainless steel bowls for easy cleaning and refilling. They have Helmco’s automatic “Dial-a-Heat” thermostat control, and use the waterless heating principle. Four-ounce stainless steel ladles are furnished with the warmer for accurate portion control. The units are said to be ideal for soups, stews, chili, chili bricks, and other food specialties. They are UL approved and meet sanitary code requirements, according to the manufacturer. Literature is available on request. 42 MOTION PICTURE HERALD, OCTOBER 13, 1956