Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000202
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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This looks like a coolest! Thirty finalists io the New York regional judging for ‘‘‘'Miss Exquisite Forln,, are viewed by and with their judges at the Vanderbilt Hotel, which United Artists is running as a nationwide promotion for “ Trapeze " — with very substantial prizes for the lovely winners, and for theatre managers who submit the best campaigns. In the background row of judges, completely surrounded, is Lige Brien. director of special events for U A, whose responsibility this is — and lie's an old, experienced hand in previous contests. Real dancers with poster cut-cuts as dancing partners, as lobby demonstration for "Bus Stop" at the Fox West Coast theatre, in Long Beach, California. Arthur Groom, manager of Loew's State theatre, in Memphis, served "Tea and Sympathy" right out on the sidewalk, as an attention getter. Forty women from the Little Rock Chamber of Commerce took to the road in a chartered bus as special promotion for "Oklahoma!" at the Capitol theatre — bringing them in from surrounding towns to see a big picture. 42 MOTION PICTURE HERALD, OCTOBER 27, 1956