Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000218
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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I IT'S ELVIS, 40 feet high, for all New Yorkers to see, atop the Paramount marquee in Times Square. Mr. Presley arrives November 15 in Fox's “Love Me Tender." THE PLANNERS. R. L. Baker of Gastonia, Jack Fuller of Columbia, and Howard McNally of Fayetteville met the other day at Charlotte, N. C. and started the machinery for the 44th annual convention of the Theatre Owners or North and South Carolina, in that city November 2527. HELEN AINSWORTH, who as a woman producer is a rarity in New York interviewing, explained herself the other day over coffee and cakes. She's intuitive in choosing stories and making pictures, and her point is, audiences mostly are female. She's attempting to cut to their taste, and currently feels they'll be interested in action and even in science which as she does it is "fact, not fiction." Her partner in Romson Productions is actor Guy Madison, their first of six for Columbia was "Reprisal," their second is "The 27th Day." She pushes unobtrusively tolerance as in the first (about Indians), and world peace, as in the second (about outer space visitors). HERALD picture WALTER LANTZ, whose cartoons Universal distributes, said at their New York office last week exhibitors appreciate the medium, but not with cash; and he sees a possibility costs plus insufficient income may end cartooning. Production values such as CinemaScope don't help: the exhibitors won't pay a nickel more. Animators are leaving for television, he added. At his left, Budd Rogers, his representative. See page 5 1 . F. HUGH HERBERT told newsmen Monday in MGM's New York home office he doesn't want tD be or be known as a producer who makes pictures without a Code seal: too much trouble, legal and financial. So he took "The Little Hut" to the Code administrators and he says they improved it. It's cleaner now— and funnier. HERALD picture HERALD picture