Motion Picture Herald (Oct-Dec 1956)

YOU GET MORE FOR YOUR DOLLARS AT S. 0. S. EVERYTHING from Box Office to Back Stage INCLUDING Film Production Equipment at WORTHWHILE SAVINGS! S.O.S. established 1926. one of the largest and oldest Theatre and Motion Picture Production Equipment firms in the industry, occupies an entire building — carries an enormous stock covering practically EVERY need for Auditorium, Booth, Lobby, Stage, Box Office, Drive-in Theatres, Portable Home Movie equipment. Sound & Speaker systems. Projectors & Projection Lighting equipment. Wide Screens. Etc., including EVERYTHING for Producing, Processing. Recording and Editing Motion Picture Films — and at worthwhile savings! We also specialize in equipping Preview and Screening Rooms with Seats. Floor Coverings, Draperies, Screens, Lighting Fixtures and Sound Proofing. Write for literature on any particular item or items you may require. DISTRIBUTORS OF: Acme Animation, Blue Seal R corders, Depue Printers, Auricon 16mm line, Macn S na? h1[es' Bodde Screens, Mole-Rich^r, son Lights, Bell 6 Howell, Maurer, Mitchell and Wo S^tanSaHoHm^ /varlSSS ?olIies & Processor r and KlIiev°x Magnetic Sync Recon ers, Zoomar Lenses, Bndgamatic Processors Te £™'IC P-rl,ntfT' Te''Ar>imastand Animation Stand, Te othe?s P °' PreSS Ti,Ung Machine — and mar ARC LAMPS Galore! ALL IN GOOD CONDITION Peerless Magnorcs Strong Mogul, Brenkert Enarc Forest U.T., Ashcroft "E", Ballantyne $395 Jr. 350 Pr. 250 Pr. Can be rebuilt to look and operate like new for $200 per pr. BEST VALUES IN Metallic Seamless Screens, Aperture Plates, and Everything for CinemaScope TAKE ADVANTAGE OF S.O.S. TIME-PAYMENT PLAN Trade-ins Aeeepted . . . Send List. "The Dept. Store of the Motion Picture Industry" S. 0. S. CINEMA SUPPLY CORP. Dept. IV. M. 602 West 52nd Street, New York 19. N. Y. Phone: PLaza 7-0440— Cable: SOSOUND CHEWING GUM American Chicle Co., Thompson Ave. & Manly, L. I. City, N. Y. Beechnut Packing Co., 10 E. 40th St., New York, N. Y. Clark Brothers Chewing Gum Co., Merchant & Martindale Sts., Pittsburgh 12, Pa. EXPORT AGENT : Ramco Trading Corp., 76 Beaver St., New York 5, N. Y. William Wrigley, Jr. Co., 410 N. Michigan Ave., Chicago II, 111. FOOD SERVICE EQUIPMENT Acton Manufacturing Co., Inc., 605 S. Summit St., Arkansas City, Kans. (portable vending equipment). Alco-Deree Co., 4300 No. California Ave., Chicago 18, 111. Anetsberger Bros.. Inc., 180 N. An^ets Dr., Northbrook, 111. (frying and grilling equipment). Automatic Food Shaping Co., Inc., 58 New St., New York 44, N. Y. (food shaper). Belvend Manufacturing Co., Inc., 122 S. Michigan Ave., Chicago 3, 111. Best Products Co., 2620 W. Addison St., Chicago 18, 111. (automatic coffee maker). Bert’s Electric Automatic Snow Cone Machine, P. O. Box 7803, Fair Park, Dallas, Tex. CINEMATOGRAPH INTERNATIONA!. INC.. ?41 W. 44th St., New York 36, N. Y. CABLE: Joho ncine. J. J. Connolly, Inc., 457 West 40th St., New York 18, N. Y. (frankfurter and roll grill). Dalason Products Manufacturing Co., 835 W. Madison St., Chicago 7, 111. Dixie Cup Co., Easton, Pa. Dulane, Inc., 190 River Rd., River Road, 111. (deep fryer). Helmco, Inc., 7400 N. Lawrence Ave., Chicago, 111. (barbecue and bun equipment). Lily-Tulip Corp., 122 E. 42nd St., New York City. Lyon Industries, Inc., 342 Madison Ave., New York, N. Y. Manley, Inc., 1920 Wyandotte St., Kansas City 8, Mo. (frankfurter and bun steamer: popcorn machines!. CABLE: Timber. EXPORT: Manley, Inc. Box 2545, Kansas City. Nahdgee, Inc., 947 S. Ridgeland Ave., Oak Park, 111. (frankfurter and sausage barbecue equipment). Savon Co., 286 Pennsylvania Ave., Paterson, N. J. (food and popcorn warmer). Star Manufacturing Co., 6300 St. Louis Ave., St. Louis 20. Mo. (deep fryer). EXPORT DIVISION: 354 S. Spring St., Los Angeles, Calif. Stringmaster Division of California Engineering Co., 656 N. Cahuenga Blvd., Los Angeles 4, Calif. Sweden Freezer Manufacturing Co., 3401 17th Ave. W., Seattle 99, Wash. George Sylvan Electric Corp., 7558 S. Chicago Ave., Chicago 19, 111. U. S. Equipment Export Distributors CINEMATOGRAPH INTERNATIONAL, INC., 341 West 44th St„ New York, N. Y. See pagre 50. CINESOUND SERVICE CORP., 420 W. 45th St.. New York 36, N. Y. See page 51. Frazer & Hansen, Export Division. 301 Clay St., San Francisco 11, Calif.; 120 Broadway, New York City. Fernando Mier, 220 W. 42nd St., New York, N. Y. NATIONAL THEATRE SUPPLY, Export Division, 92 Gold St„ New York 7, N. Y. See page 40. Norpat International, 630 Ninth Ave., New York, N. Y. W. G. Preddey, 187 Golden Gate, San Francisco, Calif. RADIO CORP. OF AMERICA, RCA International Division, 30 Rockefeller Plaza, New York, N. Y. See page 43. Robin, Inc., J. E., 267 Rhode Island Ave., East Orange, N. J. Rocke International Corp., 13 E. 40th St., New York, N. Y. S.O.S. CINEMA SUPPLY CORP., Export Division. 602 W. 52nd St., New York, N. Y. See page 56. STAR CINEMA SUPPLY CO.. 621 W. 55th St.. New York 19, N. Y. See page 50. Streuber & La Chicotte, 250 W. 57th St., New York 19. N. Y. WESTREX CORPORATION, 111 Eighth Ave., New York 11, N. Y. See page 2. Edward H. Wolk, 1241 S. Wabash Ave., Chicago 5, 111. High-Reflectance Screen With Diffusive Coating The Williams Screen Company, Akron, Ohio, has completed research on a new screen finish which embodies qualities of both “white” and metallic types. A white pigment produces a finish which has relatively high reflectivity, the announcement asserts, yet is more diffusive than regular “white” coating. This results in improved screen brightness for all portions of a theatre, including side seats, according to H. C. Williams president. The new secreen is further described as of vinyl plastic construction with electronically welded seams, while the surface is baked on by infra-red heat. It is said to be resistant to stains or scuffing, and is water-proof, so it can be easily washed. Hawaii Distributor Named For Paromel-DeVry Line The Theatrical Equipment Company of Honolulu, Territory of Hawaii, has been named exclusive distributor for ParomelDeVry sound projection equipment in the Hawaiian Islands, according to Jack M. Miller, president of Paromel Electronics Corporation, Chicago. The new Hawaiian distributor carries a complete line of Paromel-DeVry equipment together with repair parts for all models of DeVry projectors, he said. Theatrical Equipment Company’s theatre department is headed by R. H. Jackson and has a full staff of sound technicians. Screen for Light Gain With Reduced Fall-Off A new type of screen for indoor theatres, named the “Wonderlite,” has been developed by the Raytone Screen Corporation, Brooklyn, N. Y. The first installation was made in the new Syosset theatre, Syosset, N. Y., which opened November 20th. The screen, which has been in development for over a year, gives a “modified high-gain” with the light distribution characteristics of a matte white screen, according to the announcement, which further points out: “In actual fact, the new screen surface gives a brightness gain of 1.25 when compared with a matte white diffusive screen of .85 reflectance. To Raytone’s knowledge, this is the first time that the high gain qualities of a metallic screen have been combined with the fine performance characteristics of a matte white screen.” In light distribution tests at the Raytone plant, the manufacturer reports, center-to-side readings at angles of zero, 30 and 45 degrees gave readings approximating those of magnesium carbonate and the Raytone Special White screen at those angles of incident light. 56 WORLD MARKET