Motion Picture Herald (Oct-Dec 1956)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Sk oivm en in ^Tcti on Contenders whose campaigns were entered in Warner Brothers’ International contest for “Helen of Troy” — and which were a special exhibit at the annual Quigley Award judging last May, will each receive a citation for their excellent effort — one of the most impressive showings we have ever known. As is true in all overseas situations, except U.S., Canada and England, publicists for the various companies are eligible for Quigley Award citations, and these will be delivered to the person most responsible for the result in twenty or more countries abroad. ▼ Premiere of United Artist’s “Trapeze” at the Tokyo Gekijo theatre in Japan, was marked with genuine circus atmosphere, including a midget clown who paraded for the waiting line at the box office, and good-looking Japanese girls who did handstands to receive prizes. The theatre, on three levels, was crowded to the roof, and the front display was strictly circus. ▼ Roger Sardou, Columbia’s European press chief in Paris, is a member of this Round Table, who entertained a group of 50 orphans in Frankfort in a public relations gesture, conducted with Harold Exenberger, Columbia’s press representative for Western Germany. Kids had a good time, with plenty of free Nestle’s chocolate. ▼ Lotteries are permissible in the Philippines, so the Galaxy theatre, Manila, used a wheel of fortune device in the lobby, spinning out promotion for “Rock Around the Clock” with prizes on the hour for lucky winners. “Guys and Dolls” was a real event at the Cathay Odeon theatre in Singapore, with a local contest in the Straits Times to find their own Goldwyn Girls, and a big “Guys and Dolls” dance at the Raffles Club, for the aid of the X-Ray Society, with popular U. S. Consul Bob Jansen judging the “most handsome guy” and “most beautiful girl” contest, and more than fifty prizes donated by Singapore firms. The impressive Cathay building, with its tower 200 feet in the air, carried a huge sign for the attraction. T Ric Javier, Paramount’s exploiteer in Manila, Philippines Republic, used a street ballyhoo of a mysterious white figure, under wraps, walking with a sign on his back, for “The Man Who Knew Too Much” — based on an incident in the picture. Rod Gurr, MGM ad-publicity chief in Australia, reports highly successful promotion for “Meet Me in Las Vegas” at the Trocadero theatre in Sydney, with proceeds going to a popular local charity, known as “The Smith Family.” A fashion parade, western-costume contest, roulette wheels and games of chance, and a floor show at a local night club, were all part of the show, with local stores contributing sponsored prizes. T The South African premiere of “Meet Me in Las Vegas” in Capetown, had seven local mayors as guests of honor at the Metro theatre, and all house staff in evening dress for the occasion. The manager of the Metro is Peter de Klerk, a new member of the Round Table. ▼ Jose Luiz Kaiser wrote to us from the Palacio theatre Curitiba, Brazil, to say that he has been a reader of the Herald for the past five years, and always follows the Round Table departments, Showmen in Action and Selling Approach for ideas which he can use. He sent us a picture of his wooden horse for “Helen of Troy” — to join that parade of wooden horses, around the world. T Ray E. David, manager of the Pace theatre, Chadron, Nebr., had special applause from Irving Mack for the best Hallowe’en advertising, including trailers made to order and delivered fast. T A1 Bogatch, manager of the Fairfax theatre, Los Angeles, sends a picture of his marquee sign, which reads: “No commercials or station breaks while you enjoy ‘The King and I’ — on his w-i-d-e CinemaScope screen. Mr. K. V. Rajan, manager of the Vijayalalcshm! theatre, Bangalore, India, esteemed member of this Round Table, who recently wrote a letter to the editor of the Herald, with a report on his own version of "student tickets" — in effect this long time, in his far-away location, where "student cards" originated. The most impressive and renowned catalog of roses produced in France has come out with a new rose — “Le Rose Tatouee” — and a color page carrying a portrait of Anna Magnani, to honor the Paramount picture, a superb tieup effected by Odette Ferry’s showmanship group in Paris. Ev. E. Seibel, advertising director for Minnesota Amusement Company in Minneapolis, sent us a group picture of their annual managers’ meeting, with Edward L. Hyman, vice-president of AB-PT theatres, in from New York, and Mark Dupree, up from Florida State Theatres in Jacksonville, but the photograph and caption with about fifty names would be too much for our space limitations, if you were to see and recognize anybody clearly. They "rock 'n roll" around the world, and to prove that Elvis Presley is no local epidemic, here are scenes of a contest held by Shaw Brothers in Singapore— no rioting, they say, at the Grand World Cabaret, which is one of their theatre enterprises— with 2,000 inside, but somewhat of a problem to handle the 4,000 who couldn't get in! MANAGERS' ROUND TABLE SECTION, DECEMBER 15, 1956 39