Motion Picture Herald (Oct-Dec 1956)

Record Details:

Title:
Motion Picture Herald
Date:
Oct-Dec 1956
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1956)
Leaf #:
000740
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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Ed Mc3 one, manager of the RKO Palace theatre, Columbus, Ohio, admires his advance lobby display for "Bundle of Joy" — an ideal Chrisimas attraction, with appeal to the entire family. Those most charming Japanese girls — who have been touring for "Tea House of the August Moon" — have sailed for their home land, and here they talk with a bare-headed Santa Claus in parting. It Takes All Kinds— Of Showmen ’s Tricks Bob Bothwell, manager of the Fix theatre, Detroit, broke the nation's wire services by setting up a barber shop in the lobby, for "Love Me Tender." No accounting for tastes, nor tactics — these cheering sections congregate at the Capitol theatre in Washington, carrying banners for their singing troubadour. Gene Bowles, manager of the Fox Rialto theatre, Salt Lake City, Utah, had a rather anemic imitation of Elvis, playing his guitar, for a stand-by radio car. One of four hotels that stuffed their mail boxes with a suggestion "to go out to the movies" — this for the benefit of "Lust for Life" at the Strand theatre, Madison, Wisconsin, but an idea that can be used anywhere for any good picture. Lester Pollock's annual Christmas cartoon show, at Loew's theatre, Rochester, N.Y., has been growing and growing in popularity, year after year, until it is a local institution — with 20 cartoons and $600 in generous gifts. 30 MOTION PICTURE HERALD, DECEMBER 29, 1956