The motion picture industry (1933)

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Foreign Problems <^> <^ ^> ^> ^> <^ 423 theaters. These permits are issued by the Board of Trade before November 1 of each quota year. Exhibitors are required to furnish the government with data from the British pictures which they have shown. It is of interest to note also that there are added provisions against blind and block booking which forbid the renter to sell or the exhibitor to buy sight unseen and which limit advance bookings to a specified period of time. There are other possible criticisms of the law. On the whole, however, the fact remains that the British industry in 1930-1931 made more money probably than it had ever made before. One writer, after pointing out that in 1927 England imported 8,118,763 linear feet of negative film and that in 1929 the total had fallen to 6,688,927, goes on to state that British production is now in full swing. The American monopoly is broken. Financial methods have been reorganized in the light of lessons learned from the American industry. Production and distribution are being linked together by the two leading companies — British International Pictures, Limited, and Gaumont-British, Limited — both of which control large circuits of theaters, thus assuring themselves of a substantial market for their productions. This statement may appear to be unduly optimistic, but it marks very real development in the British market in the direction of independence and bids fair to result in the production of pictures in Great Britain which will secure a place on the American screen. As an effort to introduce these pictures in America, Gaumont-British, Limited, leased a theater on Broadway as an exploitation house, a venture, however, which subsequently proved a financial failure. Now other similar ventures are proposed by producer-distributors of other countries. Thus Ufa made arrangements to lease a Broadway house. By the beginning of 1928, a great many European countries had regulations similar to the German or French permit system. The Austrian and Italian laws were closely modeled on the system, the principal difference between