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MOTION PICTURE MAGAZINE
173
To the Motion Picture Theatre Patron
Patronize the Motion Picture Theatre that Gives First Thought to Your Safety
YOU will almost always find that the owner of a motion picture theatre who gives first thought to the safety of his patrons, is equally critical about the quality of the films that he shows.
He realizes that it pays to give the public what it demands,
When you patronize his theatre your pleasure is not marred by a feeling of insecurity and you are certain to see the best pictures that are produced.
The motion picture theatre owner who believes in "Safety First" has his motion picture machine enclosed in a
J-M Asbestos Booth
This means that — should a film ignite — there is no danger, because the J-M Asbestos Booth is an effective barrier between flames and audience.
It is constructed of Asbestos, fireproof cements and angle iron, and is absolutely fireproof. The fire is confined, and therefore easily and quickly extinguished.
Motion picture theatres that are equipped with the J-M Asbestos Booth are now announcing the fact by means of a prominently displayed placard— like that shown on opposite page.
Look for it if you, too, demand "Safety
First!" •
H. W. Johns-Manville Co.
Manufacturers of J-M Asbestos Roofing, J-M Regal Roofing, J-M Transite Asbestos Shingles, Asbestos Pipe Coverings, High Temperature Cements, Boiler Preservative, Conduit, Metallic Hose, Fuses, Boiler Plugs, Stack Lining, Tube Cleaners, etc.
The feeling of safety that comes with the knowledge of Absolute Security makes Motion Pictures doubly enjoyable
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