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The characters on the bottle of Nuit de Chine, illustrated, are from a curious Chinese document, the literal translation being "Night in the Country of China (.Kingdom of Flowers') , sweet smelling odour." In its own poetic way descriptive of the soft scented night of the East. One of Poire t's selections from the Perfumes ofRosine.
Poirjet, Himself, Tells You How
YOU MAY SELECT IT
TOIRET, the artist he who has learned to express a woman's individuality in beautiful lines, in colour, in fabrics — Poiret has turned to perfumes.
By the quaint, unique bottles, flacons by the wrappings of these strange new odours and beautiful seems, he shows you how best to express your own individuality, in perfume.
He has studied the personality of woman. And he has found a perfume for each type. Now he offers a new way for each woman to find the perfume which best suits her. Which expresses her own particular style.
HOW TO SELECT YOUR SCENT
50 from the perfumes of Rosine, hehas selected those that he wants. And for each
of those chosen the exotic, the inspiring,
the wicked he has designed a distinctive
bottle or wrapping. As an example, the Nuit de Chine — illustrated — whose oriental odour is unlike anything ever known before. And each package is so cleverly contrived,
that the mere fact that it appeals to a woman, Poiret says, indicates that it is the one for her to wear. And so with all the others.
For Poiret has studied women. He has clothed them with an eye for the exquisite which is his, and his alone. His frocks grace the slender bodies of princesses. Women come from world's ends to be draped by his skilful hands.
EXPRESSING A WOMAN'S INDIVIDUALITY
5O it is but natural that his mind should study the other ways for woman to express her personality. His mind, that of the student; his eye, that of the artist. His imagination — that of POIRET.
Each of the lovely flacons, beautiful bottles — wonderful trappings — he designed expressly for the perfume it contains. And each perfume for a type.
Thus it is made easy for you to identify by the wrappings, or the flacon, the perfume that is within. The one which expresses your personality. Subtly, discreetly— as you would have it expressed. Telling a little, promising much betraying nothing.
CDOIRET himself says: "These parfums, I
•*• offer you, mes amis, in confidence that
they will do for your soul what my gowns
have done for your bodies. It is true that
they are tres expensive but what
would you? Are they not parfums of the rarest excellence? Parfums by which you may at last accurately reflect your character, your personality? And with the little wrappings and flacons which I, Paul Poiret, have designed with the same care as my most ravishing costume?"
In the more exclusive shops of your city the perfumes of Rosine will be found for sale, in the packings that Poiret himselt designed for them. Each with its own raison d'etre, each you can identify. Or we will refer you to the dealer who sells them, if you will but write.
THE CHANDON COMPANY, 509 FIFTH AVENUE, NEW YORK, EXCLUSIVE DISTRIBUTORS FOR THE UNITED STATES