Motion Picture Magazine (Aug 1928-Jan 1929)

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l^rown Willy and Gussie of Danish Pastry that Would By Dorothy Spensley ^m' business. He took the bee from bijou and put it in the producers' bonnets. Now they don't have to hock the Rolls-Royce to buy real diamond tiaras from Tiffany's when Esther Ralston plays a duchess. They have Willy make them in paste. Willy now has a little two-acre ranch in San Fernando Valley, adjacent to Hollywood, and a car that's paid for. It pays to know your karats. Gems for Ferns l_J e supplies artificial jewelry to five major studios, Paramount, First National, Fox, Warner Brothers, Metro-Goldwyn-Mayer. To Paramount he sells his product ; to the others he rents each piece, at a price that ranges from two dollars to much higher, not per day, but for the length of a picture. ALL that glitters is not gold." I should say not. Do you think Fd be sitting here hemming doilies, if it was? Me, with my gold-mine stock and my oil stock. Do you think Fd be sitting here, knitting wash cloths, if it had been a real diamond ring that the hosiery drummer gave me ? It goes to prove that old adages, like old wine, are best. ' 'All that glitters is not gold' . . . nor precious stones,'' said Willy Petersen-Fagerstam and tossed the Kohinoor back into a cardboard box with the Excelsior and the Cullinan. It clinked against a ruby the size of a pigeon's egg, knocked a couple of hundred-karat sapphires out of the way and came to a sparkling pause by the side of a jumbo-sized emerald. Aladdin, you should lamp that collection. From a table covered with dust and last night's I/crald, he picked up a diamondstudded bracelet. Sapphires, bluer than melancholy, shimmered out from it. A wide band of splendor it was, fit for Queen Scherherazade's arm. Or that of Pola Negri. In a corner of the room Noah's distaff, serpent entwined, jeweled, was being gilded. Some of the Russian crown jewels, double-eagled and all. were on the table. Pinch me, Ali Baba, and see if I'm awake, but first put more glue on that scale. Willy Petersen-Fagerstam is the paste gem artist of Hollywood. He is the mock-jeweler of the film 40 And when you have two hundred young ladies of the Empire period to jewel for a grand ballroom sequence, you can imagine the number of ear rings, bracelets, brooches. chokers, dog-collars, pendants, buckles and what-not tdiat must be supplied. There are revenues therefrom. Maybe you thought those lovely bangles that Dolores del Rio wore in' "The Loves of Car \ men" were handed ■ down from some ancestral dona. They weren't. They were fashioned on the slightly dusty work-table of Willy. Brass he uses mostly in creating the larger, more massive pieces, coating it with silver paint and' gold. At the top, Willy PetersenFagerstam displays an array of his gems worth their weight in celluloid. Below, Dolores del Rio in a sparkling head-dress of no less value