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ome women
know
ivory Soap
kind to everything it touches
99^/100% Pure ~ It floats
ffuest IVORY
WOMEN who are sophisticated in their beautylore choose complexion soap for one essential quality— its purity.
They know that soap alone dan do the one allimportant thing needed to keep their skin lovely — cleanse it safely and gently. To do this, soap must be as pure as soap can be.
And being very fastidious, such women are likely to prefer a fine white soap, honestly made, carefully blended, with a fresh, clean, unobtrusive fragrance which never makes itself known above the perfume they use.
This is why Ivory has become the toilet soap of millions of discerning women. They know it is as pure as a soap can be blended. Its fresh lather is smooth, clear, bubbly— and rinses off leaving their faces cool, smooth, refreshed.
There is a size and form of Ivory to meet each demand of beauty. For your face, dainty Guest Ivory. To float in your bath, the next size— Bath Ivory. For your hair, Ivory Flakes gives a quick, shining shampoo. And for every household task, the big size of Ivory. For, Ivory makes every soap-andwater task pleasanter — and, used whenever soap is needed, it keeps slim hands smooth and white.
Ivory protects loveliness— because it is pure and
gentle
PROCTER & GAMBLE
1928. P. &G. Co.
Would you like a free little book on complexion-care and makeup and general beauty-culture? If you will send a-post card asking for On the Art of Being Charming, it will come to you quickly, without charge. Address Winifred S. Carter, Dept. 43-H Box 1801, Cincinnati, Ohio.