Motion Picture Magazine (Aug 1928-Jan 1929)

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L: Vivacious Clara Bow and the lovely bathroom inspired by her beauty. "Lux Toilet Soap keeps my skin in perfect condition," says this delightful Paramount star. Winsome Mary Brian is most fastidious about all her toilet accessories. "Lux Toilet Soap certainly keeps 'studio skin' in perfect condition," says this Paramount star. luxurious of 9 out Of IO and in the dressall the great film Toilet Soap is used smooth skin. A GIRL'S smooth, soft skin — how deeply it moves you — and how it glorifies every other charm! To screen successfully in the close-up, directors say a star must have skin of utter smoothness — "studio skin," for make-up is very little help und^r the blazing lights. Nine out of ten screen stars care for their priceless skin with Lux Toilet Soap. There are in Hollywood 433 important actresses including all stars. 417 of these use Lux Toilet Soap!— 96%! All the great film studios have made it the official soap in their dressing rooms. Buy some today. The smoothness the delicately fragrant, white cake gives your skin will delight you. Luxury hitherto found only in French soaps at 50c or $1.00 a cake . . . in French soaps f )%L now Myrna Loy, for whose auburn-haired beauty this unique bathroom was designed. " Lux Toilet Soap leaves my skin beautifully smooth," says this lovely Warner Brothers star. ■.■■is::-*: : Dorothy Mackaill has the exquisite skin of a true English beauty. "The close-up takes the true measure of a screen star's beauty. I find Lux Toilet Soap lovely for the skin," says this First National star. 75