Motion Picture Magazine (Aug 1928-Jan 1929)

"/ agree, Princess Pat face potcder does give ' twice the beauty'," says Mary Pbilbin, beautiful Universal Film Star. ^Iwice the Beauty Jrom Faee'Powder if You use Princes sVat THE FAMOUS ALMOND BASE MAKES IT DIFFERENT FACE Powder gives the greatest beauty when it is softest. The characteristic of Princess Pat Face Powder, which invariably brings delight, is its unusual softness. It is noticeable at once that Princess Pat goes on differently. It gives to the skin a wonderful, velvety smoothness. It lends to the face an appearance of perfection that is natural, and not "powdery." All the many advantages of Princess Pat Face Powder are due to its almond base. And since no other powder possesses an almond base, Princess Pat is bound to be different — bound to be a glorious experience when it is used for the first time. No woman really knows the excellence to which powder can attain until she has tried "the powder with the almond base." A Difference With a Reason So many powders are described as impalpable, or line, or clinging, or of purest ingredients. But do you find that these virtues are explained? If Princess Pat lacked its marvelous almond base, it, too, would lack explanation. But every woman knows that almond in its various forms is the most soothing and delightful of all beauty aids. The usual base of face powders is starch. The slightest thought must convince any woman that almond as a powder base is preferable to starch in the very nature of things. Consequently there really is a reason for the difference immediately noticeable when Princess Pat Face Powder is tried for the first time. And Your Skin is Actually Improved Of course Princess Pat is used primarily for the greater beauty it gives immediately — as powder — as an essential of make-up. It is preferred for its dainty fragrance; for the hours and hours it clings — longer than you'd dare hope. But there is something additional to account for the preference of women who know. The almond in Princess Pat is definitely good for the skin. All the while your face powder is on, the almond exerts its soothing, beneficial qualities. Continued use of Princess Pat almond base face powder is an excellent preventive of coarse pores. It keeps the skin smooth and pliant. It helps wonderfully in overcoming either oily skin, or dry skin. For it helps make the skin normal — in which event there cannot be dryness or oiliness. Princess Pat Powder Comes in Two Weights For years, women have been familiar with the oblong "treasure chest" box of Princess Pat powder. This oblong box contains medium weight powder. But to please those who prefer a light powder, there is the Princess Pat round box. Princess Pat in the lighter weight has the same almond base. And because of this it clings equally as well as the heavier weight. Most light weight powders, as women well know, will not adhere well. Princess Pat, therefore. fulfills a particularly important want in face powders Ask for Princess Pat Face Powder today — at your favorite toilette goods counter. PRINCESS PAT LTD., CHICAGO, U. S. A. Get This Week -End Set— The very popular Princess Pat Week-End Set is offered for a limited lime for this coupon and 25c [coin]. Only one to a customer. Besides Rouge, set contains easily a month's supply of Almond Base Powder and SIX other Princess Pat preparations, including perfume. Packed in a beautifully decorated boudoir box. Please act promptly. PRINCESS PAT LTD., 2709 S. Wells St., Dept. No. A -19, Chicago Enclosed find 25c for which send me Die Princess Pat Week End Set. Name [print] Street City and State