Motion Picture Magazine (Aug 1928-Jan 1929)

Norma, or whoever it may be, elects to have "The Vortex." She signifies her intention to an attendant saleslady accoutred in pale gray. They discuss a few possible alterations. Norma selects the material she wishes to have. The color scheme and design. The important part of the Greer establishment is that while a model may be duplicated in design the materials are never duplicated. There is only one dress length of every sort in the place. There are never two alike. And the model may be changed to suit the individual. A different neck line. A different ornament here or there. Norma will return for a fitting. Is she put in just any fitting-room? Ah, no. In the Brunette Room. Here the walls are covered in varying shades of yellow. An imported Austrian paper. Vermilion taffeta curtains shield the windows. Water bottle, cigarette box, perfume container, casual pair of mules, all carry out the scheme designed to make a brunette a super-brunette. Or if Greta Nissen shops at Greer's? She goes into the Black Room where the walls are ebony, where the ceiling is gemmed with little mirrors and the curtains are black taffeta bordered with black velvet. Against this pall of night, the kind that gentlemen prefer stands forth doubly preferable. Here, no doubt, stood Katherine Carver when she had made three costumes for every day of her Menjouian honeymoon. For the placid in temperament there is the Feather Room. Pastel in tone, with a wall-paper sprayed with gentle plumes. For those whom age has touched with silver there is the Platinum Room. The walls are composed of squares of Chinese silver paper diagonally laid on. Silver and frost touch every ornament. When Joan Crawford and her Titian sisters shop at Greer's, there is the Vibrant Room. Electric blue walls. A room that turns any but a Titian the color of old cheese. Thus subtly and pervasively does Howard Greer evoke the best in every woman. Against backgrounds especially designed for them do these buds of beauty unfold and full-bloomed flowers lift petals to a new sun. WORDS FROM THE FASHION WISE HOWARD GREER has a few bits of wisdom concerning the attiring of women : He says that the past few years in dress have made women too sloppy. To be casual is one thing; to be careless is quite another. That women should wear a girdle or a corset of some kind. That very few women know what they look well in. They think they do, but they are almost invariably mistaken. That Irene Castle, for instance, had no idea what she should or should not wear. But she had the wise intuition to know that she didn't know and to put herself in the hands of those who did. When she was dressed, she knew how to wear her clothes. That most of the women who come to Greer's come accompanied by husband or boy-friend or both, ask them for advice and then get what they want. That women dress for other women and not for men. That color is the main essential. That a woman without "It" may be given that priceless possession by the proper kind of clothes. Howard Greer dreams in Hollywood as he dreamed on the Nebraska farm. He gets his ideas in dreams, awakes and makes a hasty sketch or two. He designs when music is playing, as he watches Aiai or Babette walk about the salons. And from dreams and music and the rhythmic walk of women come "Baccarat" and "The Guillotine," "Biarritz" and "Balmoral," "Naivete" and "Salamander," "Country Club" and "That's That." This Linit Beauty Bath Secret Is Almost Unbelievable — UNTIL YOU MAKE THIS SIMPLE TEST ON YOUR HANDS. YOUR SKIN INSTANTLY FEELS SOFT AND SMOOTH AS AN ORCHID PETAL SIMPLY swish a few handfuls of Linit Starch in a basin of warm water then wash your hands using your favorite soap. Soon as your hands come in contact with the water you are aware of a delightful smoothness — and after you dry your hands, INSTANTLY your skin feels soft and smooth as a rose petal. That is also the immediate and startling effect of Linit in your bath. Merely dissolve half a package or more of Linit in your tub, bathe as usual — and then feel your skin. This satiny smoothness that you feel after the Linit Beauty Bath comes from a thin layer of Linit that is left on the skin. This almost invisible " coating" of Linit absorbs perspiration, eliminates shine from the skin and in cases of irritation is most soothing. STARCH from Corn is the main ingredient of Linit. Being a vegetable product, Linit contains no mineral properties to irritate the skin. In fact the purity and soothing quality of Starch from Corn are regarded so highly by doctors and dermatologists that they generally recommend it for the tender, sensitive skin of young babies. LINIT Starch is so economical that at least you should give it a trial. Let results speak for themselves. UNIT is sold by your GROCER THE BATIIWAV TO A SOffT SMOOTH SKIN 85