Motion Picture Magazine (Aug 1928-Jan 1929)

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Keep your hands lovely by protecting them this way all day long . . . ;l esture ma '$ live /c <Ii onger in Ike memory ilaan ioor< li( *ds , . . Few hands these days can be kept in idle luxury for their beauty's sake. For all day home-keeping hands are doing things ! How is one to protect them, then, to keep them charming— and young? Has it occurred to you that work may not be as hard on your hands as the use of harsh, common soap? Crude soap robs the skin of its natural oils, parching it into tiny lines. That is why so many hands look older than they should. To keep your hands young, why not use Ivory whenever your hands must touch soap? Ivory is so bland a toilet soap that doctors recommend its use for very sensitive complexions.. Naturally, then, it will protect your hands, too. Gentle as Ivory is, don't be afraid to put it to all sorts of tasks— from washing dishes to cleansing bathroom enamel. Launder your printed tub frocks and fine tinted linens with Ivory, to keep their colors like new. Clean your painted furniture and woodwork and expensive linoleum with Ivory, too, to protect their glossed surfaces. But most important — Ivory guards your hands so that their every gesture may tell a story of youthful charm! For your hands' sake, isn't it fortunate that Ivory is so reasonably priced? PROCTER 6c GAMBLE Free — a book on charm. "What kind of care for different skins? For hands? Hair? Figures?" You will find answers to questions like these in a free little book— "On the Art of Being Charming. ' ' Just send a post card to Winifred S. Carter, Dept. 43-JF, Box 1801, Cincinnati, Ohio. vorx; is Kl ind io everything il tovicn ovicnes 9944/1oo%puRe "it floats" © 1928, P. & G. Co.