Motion Picture Magazine (Aug 1928-Jan 1929)

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*».~ P.A The natural charm that men admire is not beyond your reach. Here is the simple daily rule that results in natural beauty, and a lovely skin: Youth is charm, and youth lost is charm lost, as every woman instinctively realizes. To keep youth, keep the skin clean and the pores open. Banish artificial ways in skin care. Natural ways are best. Use soap, but be sure it is a soap made basically for use on the face. Others may prove harsh. That is why, largely on expert advice, women the world over choose Palmolive for facial use. "VV/HERE beauty is concerned, an " * ounce of precaution is worth pounds of costly "cures." For thousands have learned it is comparatively simple to keep beauty . . . while there is nothing more pathetic than the futile attempts to regain natural charm by artificial means. The most effective way to natural beauty, is Nature's way. The beauty men admire is natural, and women whose complexions retain natural charm have learned this. Do this each day if you would keep that schoolgirl complexion Wash your face gently with soothing Palmolive Soap massaging its balmy lather softly into the skin. Rinse thoroughly, first with warm water, then with cold. If your skin is inclined to be dry, apply a touch of good cold cream — that is all. Do this regularly, and particularly in the evening. Use powder and rouge if you wish. But never leave them on over night. They clog the pores, often enlarge them. Blackheads and disfigurements often follow. They must be washed away. Avoid this mistake Do not use ordinary soaps in the treatment given above. Do not think any green soap, or one represented as of olive and palm oils, is the same as Palmolive. And it costs but 10c the cake ! So little that millions let it do for their bodies what it does for their faces. Obtain a cake today. Then note the amazing difference one week makes. The PalmolivePeet Co., Chicago, Illinois. Retail Price ^ ~ Palmolive Soap is untouched by human hands until JLVjC you break the -wrapper — it is never sold unwrapped Palmolive Radio Hour — Broadcast every Wed. night — from 9:30 to 10:30 p.m. .eastern time; 8:30 to 9:30 p.m., central time— over station WEAF and 32 stations associated with The National Broadcasting Co. KEEP THAT SCHOOLGIRL COMPLEXION