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He remembered
That Schoolgirl Complexion
YOUTH is charm, and youth lost is charm lost, as every woman instinctively realizes.
To keep youth, keep the skin clean and the pores open. Banish artificial ways in skin care. Natural ways are best.
Use soap, but be sure it is a soap made basically for use on the face. Others may prove harsh. That is why, largely on expert advice, women the world over choose Palmolive for facial use.
4118
Retail Price
10c
Palmolive Soap is untouched by human hands until you break the wrapper— it is never sold unwrapped
THE beauty that men admire — and remember — is natural beauty.
And that may be yours whether you use powder and rouge— or not — if you observe one simple beauty rule.
Washing the face for beauty is the recommendation of all leading skin specialists today. Make-up, grime— the greasy exudations of the pores — can be removed thoroughly only by careful warm water washing. Women whose charm is natural, know this.
Soap and -water daily— but not just ANY soap
The lather of Palmolive Soap, widely urged for proper care of a good complexion, is a blend of famous beauty oils —the oils of olive and palm.
These gentle cleansers soothingly penetrate the pores, remove accumulations which, if left, would form into blackheads, or, becoming inflamed, would cause unsightly blemishes.
They bring the charm of natural loveliness because they keep the skin cleansed Nature's way. To keep that schoolgirl complexion through the years, do this at least once daily.
This simple beauty rule Wash your face gently with soothing Palmolive Soap, massaging its balmy lather softly into the skin with your two hands Rinse thoroughly, first with warm water, then with cold. Dry by patting with a soft towel — never rub the gentle skin fabric.
If your skin is inclined to be dry, apply a touch of good cold cream — that is all. Do this regularly, and particularly in the evening. Use powder and rouge if you wish. But never leave them on overnight. And Palmolive costs but 10c the cake! So little that millions let it do for their bodies what it does for their faces. Obtain a cake today, then note the difference one week makes. The Palmolive -Peet Company, Chicago, Illinois.
Palmolive Radio Hour — Broadcast every Wed. night — from 9:30 to 10:30 p.m. .eastern time; 8:30 to9:30 p. m., central time— over station WEAF and 32 stations associated with The National Broadcasting Co.
KEEP THAT SCHOOLGIRL COMPLEXION