Motion Picture Magazine (Aug 1928-Jan 1929)

Record Details:

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orthernmost H BY CEDRIC BKLFRAGE OLLYWOOD'S longest tentacle stretches up into the snowy wastes of Lapland to spread its gospel of sex-appeal, two-gun justice and glycerine-daubed virginity. In a tiny log-cabin settlement without a name, a hundred odd miles north of the insignificant village Rovanheimo, one Olle Jopalla owns and operates the world's northernmost movie show. Not only can Olle claim to run the nearest theater to the North Pole, but also he can boast the longest run of any picture anywhere. He has beaten the Astor (New York) run of "The Big Parade" and made "Wings," "Ben-Hur" and "The Four Horsemen" look like one-day entries at a daily change theater. More remarkable still, the picture that made itself this record is an old William S. Hart Western. It is so old that the main title has been lost and nobody knows what its name is. This extraordinary •attraction is still running and there is little likelihood of its being taken off for the next year or so, at least. It will, in fact, continue its epoch-making run until such time as Countess Geneva de Malroy returns to Lapland with a new film in her grip. But so far as Olle Jopalla's business is concerned, there is no hurry. There are still probably a few thousand Lapps left who have not seen his William S. Hart feature. His only anxiety is as to the ability of the film to hold together until a reinforcement arrives. THE POLAR COUNTESS COUNTESS DE MALROY, owner of the land on which the theater stands, is Lapland's only link with the outside world. A Russian by birth, she came to live in her family's country estate in Lapland when she was still a child. She is now the only remaining member of the family who still makes periodic visits to the place. Her latest travels brought her to Hollywood, where for the first time she told the story of the world's northernmost movie show. The Hollywood gospel has not moved the stolid Lapps. On the contrary, they have become only more convinced, since seeing the movies at Jopalla's place, that Lapland is the only country fit for gentlemen. They can read no language (their^ own cannot even be written) and therefore have not been edified by the sickly moral lesson generally contained in the sub-titles. The pictures themselves only assure them the more firmly of their conviction that America is a strange, primitive and ridiculous country. Most of the common ingredients of movies either disgust them or tickle their sense of humor Women in eve 52