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The New Idea
that Will bring more patronage
to your theatre
A change is taking place in theatre business practice. The old idea that a good picture would make up for deficiencies in projection is giving way to the new idea that good projection is just as important as good pictures.
As a result efficient projection equipment is replacing faulty equipment in hundreds of theatres everywhere; projection rooms of new theatres are being outfitted with as much care as lobbies or auditoriums; the general standard of motion picture projection is being raised, and many theatres that have formerly attracted little patronage are now enjoying a continually increasing popularity.
The general realization of the necessity and value of good projection has naturally brought an unprecedented demand for Simplex Projectors — chosen for the proven correctness of their design, the assurance of sturdy quality that the name
Simplex guarantees and the projection service that is extended to every Simplex equipped theatre.
Send for Details
We have recently prepared a booklet for exhibitors which contains many valuable suggestions and outlines our free projection service to theatres.
Fill out and mail the attached coupon and a copy of this booklet will be sent to you promptly.
The Precision Machine Company, Inc.
317 E. 34th St., New York City
(Mail this Coupon)
Precision Machine Co., Inc., 317 East 34th Street, New York.
Please send me without obligation a free copy of your projection booklet.
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Theatre
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