Motion Picture News (Nov-Dec 1925)

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As a matter of good business \1 7HEN properly installed and operated Incandescent Lamp Projection is one of the most profitable investments that any theatre can make. It improves the appearance of pictures on the screen by eliminating shadows, flicker and uneven distribution of light. The light from an incandescent lamp is free from glare and is of a tonal quality that gives greater depth to pictures. Incandescent Lamp Projection frees the projection room from fumes, dust and excessive heat. It simplifies the operators work. Allows him to give more attention to the picture. And these improvements are obtained at a saving of from 25 to 75% on the cost of arclight projection. It is no wonder that the Incandescent Lamp is replacing the arc light for projection purposes in hundreds of theatres throughout the country. EDISON MAZDA LAMPS A GENE RAJ_ ELECTRIC PRODUCT A Better Light THE Edison Mazda lamp for motion picture projection is the result of years of research and experimentation carried on by the General Electric Company to perfect a lamp that would improve the quality and reduce the cost of projection. Incandescent lamp projection can be used in theatres having a seating capacity up to 1,000 and a picture not over 16 feet wide and a throw not exceeding 120 feet. It gives better results than an alternating current arc and under average ooerating conditions is the equal of a direct current 50-ampere arc. Mail this coupon Publicity Department, Edison Lamp Works, of General Electric Co., Harrison, N. J. Please send me your free booklet on incandescent lamp projection. Name Theatre Address