Motion picture news booking guide (Oct 1922)

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MOTION PICTURE NEWS BOOKING GUIDE A — ACROSS THE CONTINENT. Produced by Famous Players-Lasky. Distributed by Paramount. Released June 4, 1922. Star, Wallace Reid. Director, Philip E. Rosen. Length, 5,502 feet. Synopsis: Treats of flivver manufacturer's son who rebels against parental influence and leaves employment. Finds romance with rival car manufacturer's daughter — and takes a motor hike across country with her and relatives. Youth learns that her father maintains his cross-country record through desperate measures whenever any other manufacturer attempts to lower it. Enters a race and wins against many obstacles. Another of star's automobile stories. References: Reviewed issue May 6, 1922, page 2592. First run showings, pg. 2563, May 6; 2684. May 13; 2834, May 20; 3047-8, June 3; 3131, June 10; 3234-5-6, June 17; 3329-30-31, June 24; 46, July 1; 167, July 8; 347, July 22; 874, Aug. 19, 1922. Advertising: Pages 458, Jan. 14; 1788. Mar. 25; 2129, 2131, Apr. 15; 2247, Apr. 22; 2621, May 13; 2905, May 27, 1922. Lobby Displays: Pages 722, Aug, 12; 1141, Sept. 2, 1922. Exploitation: Pages 3241, June 17; 173, July 8; 355, July 22; 623, 626, Aug. 5; 722, 724, Aug. 12; 1015-6, Aug. 26; 1143, Sept. 2; 1262, 1266, Sept. 9; 1375, Sept. 16, 1922. Newspaper Displays: Pages 3045, June 3; 168, July 8, 1922. AFRAID TO FIGHT. Produced and distributed by Universal. Released July 24, 1922. Star, Frank Mayo. Director, William Worthington. Length, 4,429 feet. Synopsis: A comedy-drama. Rural atmosphere. A story of an A. E. F. veteran, who returning home, unable to find work, enters the prize-ring and earns the money to pay for operation on crippled sister. Beginning of picture shows him as a gas victim. Prize-fight promoter sends him to mountains to regain health and prepare for fight. Here he meets and falls in love with girl. Town bully horsewhips him in front of her, but he will not fight on account of doctor's orders not to do so. The big fight comes off, hero wins, goes back to mountains and whips bully. Reclaims girl's regard and starts life anew. References: Reviewed Issue July 29, 1922, page 560. First run showings, pg, 716-7, Aug. 12, 1922. 7