Motion picture news booking guide (Oct 1922)

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BOOKING GUIDE 35 advertising: Pages 3310, June 24; 149-152, July 8; 243, July 15; 596-7. Aug. 5; 979, Aug. 26; 1114, Sept. 2, 1922. Lobby Displays: Page 880, Aug. 19, 1922. Exploitation: Page 1378, Sept. 16, 1922. Newspaper Displays: Pages 618, 621, Aug. 5; 715, Aug. 12; 875, Aug. 19; 1006-7, Aug. 26; 1137-8, Sept. 2, 1922. — I I AM THE LAW. Produced by Edwin Carewe Pictures Corp. Distributed by Affiliated Distributors. Released June 1, 1922. Featuring Alice Lake, Kenneth Harlan, Rosemary Theby, Gaston Glass, Wallace Beery, Noah Beery. Director, Edwin Carewe. Length, 6 reels. Synopsis: Northwest Mounted melodrama centering about two brothers, Bob and Ralph, the latter a weakling, who are members of the Royal Mounted. Bob rescues heroine from Chinaman, but she falls in love with Ralph, who is carrying on an affair with an officer's wife. Discovered, he kills the officer. Bob, believing he is dying, and that heroine loves Ralph, takes blame for crime. He does not die, and Ralph arrests him. He is about to be lynched, when heroine forces confession from officer's wife. Ralph commits suicide and heroine realizes her love for Bob. References: Reviewed issue May 27, 1922, page 2970. First run showings, pg. 3047-8, June 3; 3234, 3236, June 17; 3330, June 24; 166, July 8; 348, July 22; 513, July 29, 1922. Advertising: Pages 1312-3, Mar. 4; 1698, Mar. 25; 1913, Apr. 1; 2000, Apr. 8; 2246, 2269, Apr. 22; 2376-82, Apr. 29; 2492, May 6; 2653, May 13; 2801, May 20, 1922. Lobby Displays: Pages 630, Aug. 5; 721, Aug. 12; 878-9, 882-3, Aug. 19; 1011; Aug. 26; 1147, Sept. 2; 1371, Sept. 16, 1922. Exploitation: Pages 521, July 29; 724, Aug. 12; 879, Aug. 19; 1148, Sept. 2; 1266, Sept. 9; 1379, Sept. 16; 1491, 1495, Sept. 23, 1922. Newspaper Displays: Pages 3046, June 3; 259, July 15; 511, July 29, 1922. I CAN EXPLAIN. Produced by S-L Productions. Distributed by Metro. Released March 20, 1922. Star, Gareth Hughes. Director, George D. Baker. Length, 6 reels. Synopsis: An adaptation of Edgar Franklin's South American story which appeared in the Argosy-All Story Magazine. It is a comedy -drama which borders upon burlesque. The star plays the part of a browbeaten young man who is junior partner in a firm, the senior of which is a jealous husband. Whatever the youthful hero does, his partner places a wrong conclusion upon it. Tiring of having to watch his young partner, the other has him " shanghaied " aboard a boat sailing for South America. By coincidence the husband and wife are also aboard. After humorous and exciting experiences in South America, the much misunderstood young man returns home to his waiting sweetheart. References: Reviewed issue Feb. 25, 1922, page 1273. First run showings, pg. 2834, May 20, 1922. Advertising: Insert, issue of March 25, 1922. THOMAS MEIGHAN *9f You Believe Jt, fts So" a (paramount Cpieiuiv IF YOU BELIEVE IT, IT'S SO. Produced by Famous Players-Lasky. Distributed by Paramount. Released Aug. 14, 1922. Star, Thomas Meighan. Director, Tom Forman. Length, 6,764 feet. Synopsis: A crook drama with a dash of human interest and much spiritual